Copywriter

Bob’s Watches is the world’s leading marketplace for buying and selling pre-owned luxury watches, with a particular focus on Rolex. Founded in 2010, we’ve built the most trusted name in the secondary watch market through transparent pricing, expert authentication, and obsessive customer service. We’re scaling our content engine to match the authority we’ve built in commerce.

About the Role

We’re hiring a Copywriter to write the high-leverage performance and brand copy that drives our marketing engine: email, paid, landing pages, partnerships, and brand campaigns. You’ll ensure strong alignment and partnership with the SEO/AEO team and social producers. You’ll work directly under our Head of Content Strategy, who sets the voice, briefs, and editorial standards. This is a role for a sharp writer who is fast, conversion-minded, brand-aware, and curious about the watch and luxury world. You don’t need to be a watch insider on day one — you do need to write copy that converts, in a voice that builds trust.

Responsibilities

• Write Performance and Brand Copy
  • Write high-performing email copy, including subject lines, preview text, campaign messaging, and lifecycle flows
  • Write copy for paid media — search, social, display, retargeting — with performance and SEO/AEO top of mind
  • Write landing page, partnership, and brand campaign copy that converts and reinforces our positioning
  • Contribute to SEO and on-site copy under the Head of Content’s direction — product page copy, category pages, evergreen content, and supporting assets
• Produce SEO and Social Content
  • Draft, refine, and ship social media content (Instagram, X, TikTok, LinkedIn, YouTube descriptions) aligned with our brand voice and content calendar
  • Translate strategic briefs from the Head of Content into shipped, on-brand copy across surfaces
  • Partner with SEO/AEO team to ensure keyword placement and citation optimization
  • Self-edit before submitting; respond to editorial feedback quickly and cleanly
• Test, Measure, Iterate
  • Partner with marketing on subject-line, preview-text, ad-creative, and landing-page tests
  • Learn from what wins as well as what drives SEO/AEO citations
  • Track copy performance (open rates, CTRs, conversion, engagement) and use the data to make the next round better
  • Maintain a working bank of high-performing patterns, hooks, and proof points
• Voice and Brand Hygiene
  • Write to the brand voice guide; flag drift; raise tension between performance pressure and brand integrity early
  • Keep terminology, tone, and product accuracy consistent across surfaces

Requirements

• A working copywriter, not a content strategist. You’ve been writing performance and brand copy day-to-day for at least 5+ years — in-house at a brand, at an agency, or both
• Email and paid chops. You’ve owned email campaign and paid-ad copy at meaningful scale and can show what worked and why
• Landing-page and brand-campaign range. You’re comfortable moving between conversion-focused page copy and brand-led campaign work
• Voice-flexible. You can write in a voice that isn’t yours and stay consistent across surfaces and writers
• Performance-minded. You read your own data, run tests, and measure success in clicks, conversions, SEO/AEO citations, and revenue — not in pretty headlines
• Detail-oriented. You catch typos, factual slips, and broken links before they ship. You sweat the small stuff
• Fast. You can produce volume without losing quality, take notes well, and don’t fall in love with first drafts

Qualifications

• 5+ years of professional copywriting experience
• Portfolio of email, paid, landing-page, and brand campaign work — with results where possible — including SEO optimization examples when applicable
• Working fluency with modern marketing tools (ESP/CRM, ad platforms, basic analytics, CMS)
• Comfort with feedback, iteration, and shipping to deadlines
• Watch, luxury, or considered-purchase category experience is a plus, not a requirement

Backgrounds That Tend to Fit

• Mid-level copywriters at DTC, ecommerce, or luxury brands
• Performance and lifecycle copywriters from agencies serving DTC or considered-purchase clients
• Strong content marketers ready to specialize in conversion and brand copy
• Watch, jewelry, fashion, or luxury enthusiasts who can write — a clear bonus, not a requirement

What This Role Is Not

• A content strategy or audience-development role
• A long-form watch journalism role (those pieces come from contributors and SMEs)
• An editor or managing-editor seat — the Head of Content Strategy owns voice, briefs, and approvals
• A senior leadership role; you’ll be a strong individual contributor with a clear growth path

Benefits

• Medical, Dental, and Vision Insurance
• Employer-paid Life and AD&D Insurance
• Complimentary lunches and snacks
• Friendly, collaborative workplace culture
• Company-sponsored events and outings

We’re proud to share that we were voted one of America’s Best Retailers in USA Today's Top 500 list — a testament to our commitment to excellence, innovation, and customer satisfaction.