Copywriter

About the Role

Works with Rogue Credit Union's Creative and Marketing Teams to achieve departmental and business goals in order to fulfill its vision of the most loyal members in the nation. The Copywriter provides written content for a variety of marketing communications, collaborating closely with the Creative Director, graphic designers, and marketing leads to deliver concise, straightforward, and accurate copy for digital and print-based communications.

Responsibilities

• Develops and writes creative copy for projects including in-branch materials, direct mail, email, web content, promotional materials, social media, corporate communications, and other marketing collateral.
• Ensures consistent brand voice across all internal and external communications to deliver an exceptional member experience.
• Manages multiple projects, meets deadlines, and demonstrates flexibility to handle shifting priorities.
• Develops expertise in Rogue Credit Union’s brand and financial services offerings to ensure accurate and consistent messaging.
• Reviews and proofs all copy for accuracy, including punctuation, spelling, structure, and organization.
• Coordinates assigned projects from start to finish, maintaining branding and marketing strategy to drive measurable ROI for promotions and campaigns.
• Monitors outgoing credit union communications and branch merchandising to ensure alignment with Rogue’s mission, vision, and target audience.
• Ensures all copy adheres to the credit union’s standards to protect brand integrity and consistency.
• Assists in developing and maintaining creative strategy, implementing it across print and digital media as assigned.
• Performs other duties as needed or assigned.

Performance Expectations

• Supports and practices Rogue’s Vision, Mission, Values, and Loyalty Culture.
• Utilizes Service Promises with both internal and external members.
• Embraces community involvement in a positive and proactive manner.
• Demonstrates empathy, self-reflection, and emotional intelligence.
• Adheres to all promotional, regulatory, and policy compliance requirements, including Federal and State laws.
• Meets or exceeds assigned goals to support individual, departmental, and credit union objectives.
• Stays informed of industry trends within the credit union movement and financial services sector.
• Acts as a strategic thinker and creative problem solver, completing projects with minimal guidance.
• Exhibits strong organizational skills to track, manage, and meet deadlines on multiple projects.
• Works quickly and accurately with excellent oral and written communication skills.
• Ensures effective workflow processes to maximize productivity and meet deadlines.
• Proactively researches and collaborates with other departments to ensure compliance in all marketing communications.

Requirements

• Three to five years of similar or related experience.
• Strong working knowledge of creative, marketing, and brand development.
• Equivalent to a college degree (BS or BA in a relevant field) or completion of a specialized course of study at a business or trade school.

Skills

• Excellent PC skills, including Microsoft Word and Outlook.
• Strong administrative, organizational, and time management skills.
• Ability to promote and suggest ideas effectively.
• Extensive interpersonal skills for personal and sensitive interactions, including motivating, influencing, and training others.
• Ability to foster relationships with external entities and influence or sell ideas.

Physical Requirements

• Ability to adjust or move objects up to 30 pounds in all directions.
• Must remain stationary for prolonged periods, often standing or sitting.
• Repeating motions involving wrists, hands, and fingers while using a computer.
• Ability to communicate and exchange information effectively.
• Perceive sounds at normal speaking levels without correction and make fine discernments in sound.
• Close and continuous visual acuity for activities such as preparing data, transcribing, viewing computer terminals, and extensive reading.

Work Environment

• Exempt position requiring flexibility in scheduling tasks and projects.
• Must independently monitor hours and judge time needed for duties.
• Capable of adjusting to unpredictable schedules proactively.
• Requires attendance at events during evenings and weekends.
• Must conduct and present themselves courteously and professionally as a direct representative of the credit union.
• Exposure to potentially hazardous conditions (e.g., robbery).
• Travel to all credit union regions may be required.
• Ability to think quickly and find solutions on the go.