Copywriter

Job Description

Our client is seeking an experienced Email Marketing Copywriter with a proven track record in CPG marketing, preferably in supplements, wellness, or health. This role requires a professional who not only excels at persuasive, conversion-driven copywriting but is also an expert in email marketing best practices (including deliverability, compliance, segmentation, and testing).

The ideal candidate is highly creative, detail-oriented, and adept at translating complex product information into clear, engaging language that resonates with our customer base. This role requires both strategic thinking and hands-on execution, working closely with designers, marketers, and the brand team to deliver best-in-class campaigns that align with the client's mission and values.

You will collaborate with design and brand teams to create cohesive campaigns that capture the compassionate and scientific voice of the brand, while being laser focused on driving conversions. You will write, edit, and proof high-impact copy for promotional emails, newsletters, lifecycle flows, and triggered campaigns. You will ensure all copy adheres to industry best practices for subject lines, preheaders, calls to action, and compliance (FDA/FTC guidelines where applicable) and translate technical product and R&D information into clear, digestible, and engaging customer messaging.

Required Skills And Experience

• 5+ years of professional copywriting experience, with at least 2+ years specializing in email marketing
• Demonstrated expertise in email marketing best practices and compliance standards
• Proven experience in the CPG industry- preffered
• Strong working knowledge of Klaviyo, Figma, and Microsoft Office tools (SharePoint, Word, Excel)
• Strong editing and proofreading skills with keen attention to detail
• Experience collaborating cross-functionally with designers, marketers, and R&D teams
• Bachelor’s degree in Marketing, Communications, Journalism, or related field