Copywriter

About the role

MidFirst Bank is seeking a copywriter who develops clear, compelling and persuasive copy for print and digital marketing and advertising materials. The candidate will work to capture a target audience's attention and drive actions, such as selecting a product or engaging with a brand. This will be an in-house/in-person marketing department position.

Responsibilities

• Write and edit compelling content for various channels, business lines, websites, social media, blogs, emails, press releases, print ads and video scripts.
• Collaborate with creative teams, including designers, art directors, marketing managers and outside advertising firms to develop and execute integrated campaigns.
• Research industry trends, target audiences and competitor activity to inform content strategy and ensure relevance.
• Maintain and apply brand voice and messaging consistently across all communications, business lines and affiliates while adhering to brand standards and style guides.
• Proofread copy for accuracy, grammar and adherence to brand guidelines. This position will also manage numerous outside proofreaders.
• Manage multiple projects simultaneously and meet tight deadlines.

Requirements

• Education: A bachelor's degree in English, Journalism, Marketing or a related field is preferred.
• Experience: 2 to 4 years experience writing freelance or for marketing/advertising firms is preferred. Experience writing for the financial industry will be a huge advantage.

Qualifications

• Writing and editing: Exceptional writing, editing and proofreading skills, with a keen eye for detail.
• AI usage: The ability to use AI for pre-writing, research, outlining, rapid first draft creation, copy tone, formatting and optimization.
• Creativity: The ability to think conceptually and generate fresh, original ideas.
• Communication: Excellent verbal and written communication skills to articulate ideas and collaborate effectively.
• Portfolio: A strong portfolio showcasing diverse writing samples is essential.
• Research skills: The ability to research topics, target audiences and market trends thoroughly.
• Adaptability: A capacity to write in different styles and tones for various business lines, affiliates, audiences and platforms.
• Time management: Strong organizational skills to handle multiple projects and tight deadlines.