Copywriter

Copywriter

Meta is seeking a Copywriter to join our in-house creative team, responsible for crafting compelling copy across Meta's family of apps and hardware products, including Facebook, Instagram, WhatsApp, Messenger, Meta Quest, and Ray-Ban Meta smart glasses. The role involves developing copy for various mediums and channels, from social and digital campaigns to product marketing and brand storytelling.

• Write and concept ideas for a variety of mediums, including mobile, social, product, film, interactive, content, activations, OOH, print, events, experiential, etc.
• Apply knowledge of writing and conceptual ideation to tell stories on behalf of a brand and within a product.
• Present ideas in a clear and focused way that builds consensus and alignment with stakeholders across teams.
• Work collaboratively within a cross-functional team environment, partnering with producers, art directors, marketers and program management to reach campaign goals.
• Support innovation within formats to create breakthrough and memorable creative work.
• Create original, breakthrough work.

Minimum Qualifications

• Experience problem solving in fast-paced environments and navigating ambiguity.
• A passion and interest in product storytelling and project strategy.
• Strong communication skills.
• Must obtain work authorization in country of employment at the time of hire, and maintain ongoing work authorization during employment.

Preferred Qualifications

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
• Familiarity with writing for short-form video and motion-led formats such as Reels, Stories, or connected TV.
• Experience contributing to or maintaining brand voice and tone guidelines at scale.
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.
• Experience developing copy for product launches, including app features or consumer hardware.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

Compensation

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.