Copywriter

Copywriter

Meta is seeking a Copywriter to join our in-house creative team. The ideal candidate will craft compelling copy across Meta's family of apps and hardware products, including Facebook, Instagram, WhatsApp, Messenger, Meta Quest, and Ray-Ban Meta smart glasses. The role involves developing copy for various mediums, working collaboratively with cross-functional teams, and supporting innovation within formats.

• Develop copy for mobile, social, product, film, interactive, content, activations, OOH, print, events, experiential, and other formats
• Collaborate with producers, art directors, marketers, and program managers to achieve campaign goals
• Create original, breakthrough work that aligns with each platform's unique voice and purpose
• Deliver mixed creative assets including short-form copy, long-form scripts, social content, and campaign narratives
• Support innovation within formats to create memorable and impactful creative work

Minimum Qualifications

• 1+ years of experience in copywriting, creative writing, or a related creative discipline
• Experience problem-solving in fast-paced environments and navigating ambiguity
• A passion and interest in product storytelling and project strategy
• Strong communication skills
• Knowledge and use of various AI tool capabilities and limitations in the context of copywriting and creative ideation
• Demonstrated judgment in using AI in creative work, knowing when to use it, when to rely on traditional tools, and how to edit/refine AI-assisted work to reach a high-quality final output
• Ability to obtain work authorization in the country of employment at the time of hire and maintain ongoing work authorization during employment

Preferred Qualifications

• Experience adhering to and implementing responsible, ethical AI practices
• Familiarity with writing for short-form video and motion-led formats
• Experience contributing to or maintaining brand voice and tone guidelines at scale
• Experience using AI-assisted writing tools to accelerate ideation, explore creative directions, or optimize copy workflows
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact
• On-going AI skill development and staying current with emerging AI technologies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. Founded in 2004, Facebook has transformed how people connect and share. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Today, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. Meta participates in the E-Verify program in certain locations, as required by law. Meta is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Meta offers competitive compensation, benefits, and opportunities for career growth.