Copywriter

About the role

Inno Supps is seeking a highly strategic and creatively driven Senior Creative & Technical Copywriter to help define and evolve the voice of one of the fastest-growing wellness brands in the market. This role sits at the intersection of brand storytelling, creative strategy, science, and consumer marketing. The ideal candidate is an exceptional writer who can move seamlessly between emotionally compelling brand and creative narratives and technically accurate, science-backed product communication. You'll translate complex scientific, nutritional, and product information into clear, credible, and engaging stories that consumers can understand and connect with—without sacrificing accuracy, sophistication, or brand voice. As a senior member of the Creative and Marketing organization, you'll help shape campaign concepts, messaging architecture, product storytelling, and the broader Inno Supps voice across every consumer touchpoint. You'll collaborate closely with Brand, Creative, Product Marketing, Digital, Social, E-commerce, and Product Development teams to develop work that is both culturally relevant and commercially effective. This is a hands-on role for someone who thinks beyond the words on the page. You are someone who understands why a message works, who it is speaking to, and how to turn complex ideas into memorable brand stories.

Responsibilities

• Develop and own high-level brand messaging across integrated campaigns, product launches, seasonal initiatives, retail activations, digital experiences, and experiential marketing.
• Partner with Creative Leadership, Art Directors, Designers, and Marketing leaders to develop campaign concepts from initial ideation through execution.
• Develop campaign platforms, headlines, taglines, brand narratives, manifestos, messaging frameworks, and supporting copy.
• Help define and evolve Inno Supps brand voice, tone, language, and messaging principles across consumer touchpoints.
• Bring a strong understanding of consumer behavior, culture, wellness trends, and competitive positioning to creative development.
• Present creative concepts and messaging rationale to cross-functional stakeholders and senior leadership.
• Help establish creative standards and provide copy direction across projects