Copywriter

About the role

We're looking for a Copywriter of Creative to join our team. You'll be responsible for developing innovative pharma-focused visual materials across various channels like large web initiatives, online advertising, and digital marketing.

Responsibilities

• Collaborate with creative team members to determine concept, brand, and copy directions
• Ensure copy tone and style are consistent with brand and style guidelines
• Interact with project teams to understand business objectives and audience demographics
• Work together with art, copy, and account staff to provide creative, strategically sound solutions for client, in-house, and new business needs
• Submit complete, fully referenced and annotated manuscripts consistent with clients' style guide, with minimal supervision
• Initiate data searches and maintain reference files
• Participate in client meetings
• Present work in an organized and interesting manner
• Translate concepts into effective messages
• Contribute to brainstorming and creative brief development
• Work on multiple projects simultaneously and juggle writing demands
• Possess strong communication skills with a positive attitude
• Leverage the components of relevance in every program, checking alignment of relevance constantly and reporting misalignment to your team's lead(s)

Qualifications

• 2+ years of agency copywriting experience, with a focus on pharma agencies
• Bachelor's or Master's degree in Communications, Advertising, or related field
• DTC experience is required
• Strong concepting experience with a portfolio of examples
• Ability to leverage AI tools to accelerate concept development, refine messaging, and inspire innovative creative solutions
• Solid understanding of marketing and advertising principles
• Strong experience on large cross-channel and/or direct marketing initiatives across mediums
• Experience with online and offline media preferred
• Candidate must be open to travel as needed

Additional Information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.