Jobs · Marketing · Texas

Copywriter

D.R. Horton · Arlington, TX · 2 wk ago
MarketingFull-time

Essential Duties and Responsibilities

  • Write and edit marketing copy for websites, digital campaigns, email communications, advertising, and other customer-facing materials
  • Translate marketing strategies and creative briefs into clear messaging that supports campaign goals and brand positioning
  • Maintain consistency in tone, voice, and messaging across all marketing channels and content formats
  • Collaborate with designers, marketing leadership, and product teams to develop integrated campaign content
  • Adept messaging for multiple formats including web pages, social media, landing pages, advertising, and promotional materials
  • Review and revise content based on stakeholder feedback while ensuring clarity, accuracy, and alignment with brand guidelines
  • Ensure all written materials comply with brand standards, legal requirements, and company messaging guidelines
  • Work overtime as needed
  • Assist with proofreading and editing of marketing materials produced by internal teams or external partners
  • Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Qualifications

  • Bachelor’s degree in Marketing, Communications, Journalism, English, or related field
  • 2–4 years of professional copywriting experience, preferably in marketing, advertising, or digital media
  • Strong writing and editing skills with the ability to communicate ideas clearly and effectively
  • Ability to translate marketing concepts into concise and engaging written content
  • Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
  • Produces original ideas and compelling messaging that strengthens marketing campaigns
  • Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
  • The noise level is generally moderate

Preferred Qualifications

  • Experience writing for digital marketing campaigns and websites
  • Familiarity with SEO best practices and digital content optimization

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