Copywriter
D.R. Horton · Arlington, TX · 2 wk ago
MarketingFull-time
Essential Duties and Responsibilities
- Write and edit marketing copy for websites, digital campaigns, email communications, advertising, and other customer-facing materials
- Translate marketing strategies and creative briefs into clear messaging that supports campaign goals and brand positioning
- Maintain consistency in tone, voice, and messaging across all marketing channels and content formats
- Collaborate with designers, marketing leadership, and product teams to develop integrated campaign content
- Adept messaging for multiple formats including web pages, social media, landing pages, advertising, and promotional materials
- Review and revise content based on stakeholder feedback while ensuring clarity, accuracy, and alignment with brand guidelines
- Ensure all written materials comply with brand standards, legal requirements, and company messaging guidelines
- Work overtime as needed
- Assist with proofreading and editing of marketing materials produced by internal teams or external partners
- Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or related field
- 2–4 years of professional copywriting experience, preferably in marketing, advertising, or digital media
- Strong writing and editing skills with the ability to communicate ideas clearly and effectively
- Ability to translate marketing concepts into concise and engaging written content
- Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
- Produces original ideas and compelling messaging that strengthens marketing campaigns
- Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
- The noise level is generally moderate
Preferred Qualifications
- Experience writing for digital marketing campaigns and websites
- Familiarity with SEO best practices and digital content optimization