Copywriter

About the role

We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs. The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.

Responsibilities

• Learn and apply BRUNT's brand voice style across touchpoints to maintain a consistent brand tone.
• Uphold existing messaging frameworks for automated email sequences (welcome, abandoned cart, win-back) and site UX journeys.
• Partner closely with creative teams and video producers to co-concept campaign ideas, scripts, and launch messaging.
• Tailor clear copy and UX messaging to fit visual layouts across homepage modules, promotional landing pages, and product detail pages (PDPs).
• Build and refine custom AI prompts, brand-trained LLM context windows, and creative workflows to accelerate copy iteration and streamline research.
• Co-concept big-picture brand campaigns, taglines, video scripts, and long-form narrative frameworks before creative asset generation.
• Write clear, compelling copy for daily broadcast emails, automated sequence triggers, product descriptions, and promotional site assets.

Requirements

• 3+ years of professional copywriting experience in DTC e-commerce, ideally within workwear, apparel, or performance gear brands.
• Hands-on mastery of generative AI tools and prompt engineering frameworks to accelerate research, concepting, and copy iteration while strictly preserving brand voice.
• Proven ability to translate complex specs (waterproofing, composite toes, anti-fatigue tech) into clear, job-site-ready benefits that resonate with tradespeople.
• Deep expertise crafting high-converting copy across web UX, product detail pages (PDPs), and automated email sequences (welcome series, abandoned cart, win-back).
• A portfolio showcasing full-funnel versatility from big-picture brand taglines and video scripts to high-converting web and email assets.
• Must have reliable transportation to Wilmington, MA.

Benefits

• Healthcare: Comprehensive medical, dental, and vision insurance options.
• Retirement: 401(k) plan with Company Match.
• Paid Time Off: 15 days of PTO, plus 11 paid holidays and sick leave.
• Incentives: Performance-based bonus eligibility and Equity if applicable.

Pay

The anticipated salary range for this role is: $70,000 USD - $80,000 USD.

Schedule

4 days/week, Monday–Thursday (in‑person at Wilmington, MA).