Copywriter

About the role

We’re looking for a creative and passionate Copywriter to write on-brand copy that strategically delivers for our digital channels. Reporting to our Director of Copy & Editorial, you will be the third member of a small and nimble team within our broader creative team. You’ll work most closely with our Creative team and also collaborate with the Marketing, Merchandising, and ECommerce teams. You’ll help write on exciting, exclusive, and proprietary product fabrications and promotions for one of the fastest-growing home interior brands.

Responsibilities

• Play a pivotal role in evolving and disseminating the Brooklinen brand voice by writing clear, detailed copy that embodies our personality.
• Execute ecommerce campaigns on a quarterly basis (both product launches and promotional events) based on larger marketing goals, advising on copy across our digital channels.
• Write and edit site copy, including product descriptions for the web; create keyword-rich content, taglines, and product descriptions to engage customers and optimize for SEO.
• Work closely with our Merchandising, Marketing, and Digital Product teams to ensure all new product value propositions are clearly communicated to prospective and current customers.
• Assist with ad-hoc requests that may arise on other marketing channels (retention, growth, print).
• Maintain the brand tone of voice across multiple channels, ensuring consistency in messaging while pushing boundaries to find new and clever ways to communicate with our customer.

Requirements

• 3+ years of copywriting experience, with a minimum of 1 year in the ecommerce space.
• Writing experience in interior design, textiles, home goods, or fashion.
• Prior experience writing product copy as well as marketing copy (ecommerce, email, Meta, etc.).
• Ability to adapt when working on a broad range of projects (e.g., crafting compelling subject lines, witty social captions, and ecommerce product descriptions).
• Experience tailoring and differentiating between channels.
• Skills in translating data and insights into creative execution.
• Ability to action on feedback quickly and strategically.
• Strong attention to detail in copyediting and proofreading.
• SEO & SEM knowledge.
• A smart, funny, super-organized, and collaborative nature; enjoys wearing many hats. Our ideal team member is as comfortable coming up with ideas as they are executing them.

Pay

Base salary range: $70,000, plus equity. We take a consistent approach to our salary bands to ensure internal equity, and final compensation is determined based on experience, skills, and market data.

Benefits

• Up to 100% medical, dental, and vision coverage (employee-only).
• Fertility & family-building support (up to $20,000 lifetime).
• 401(k) with a 4% company match.
• 16 weeks fully paid parental leave.
• 20 vacation days (25 after 5 years) plus year-round Summer Fridays.
• Hybrid work schedule with two core in-office days (Tuesday–Thursday).
• Remote Thanksgiving week and remote last week of December.
• Up to four additional remote weeks per year with approval.
• 40% employee discount plus seasonal product allowance.
• One Medical, Talkspace, and $1,000 per year via Joon for wellness.
• One-month paid sabbatical at five years and an additional one-month paid sabbatical at 10 years.

About Brooklinen

Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing. Our assortment—from sheets and towels to thoughtful additions for the modern bedroom—has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more. We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft—and each other.