Copywriter

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. The agency is recognized for its innovative, human-first, award-winning work for blue-chip clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML is a Leader in Forrester Wave™ Reports for Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization. VML Health, the agency’s specialist health network, is one of the world’s largest and most awarded health agencies. The global network spans 26,000 people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

Requirements

• Bachelor’s degree (English or writing emphasis preferred)
• Portfolio showcasing conceptual skills
• One-plus years of experience in an agency setting
• Solid creative writing skills and digital landscape expertise
• Proficiency with Microsoft and Adobe Creative Suites
• Demonstrated business acumen and ability to work independently under guidance from Creative Director and senior team members

Skills

A conceptual copywriter for the Retail Team must possess the following core skills:

• Ideator: Ability to work quickly and pivot ideation under tight deadlines, adapting to strategic direction changes driven by market conditions or global events.
• Persistence/Staying Power: Commitment to long-term projects, enduring unexpected direction changes and multiple revisions from internal and client reviews.
• Adaptability: Skill in adjusting to diverse assignments, creating desire through feature/benefit descriptions, urgency, and calls to action. Includes handling tone subtleties for campaigns such as new product launches, sales events, disaster relief, community support, regional-centric, or multicultural campaigns.
• Multi-Tasker: Ability to manage multiple assignments with overlapping deadlines, assimilating key information from briefs to deliver actionable ideas.
• Focus & Clarity of Purpose: Identifying essential vs. non-essential information, even when incomplete or unclear, to maintain efficiency under pressure.
• Articulate & Succinct: Ability to clearly convey the "how, what, and why" of ideas to art directors, managers, colleagues, and clients, navigating multi-layered approval processes.

• Quick-to-concept and script ideation
• Performance under deadline
• Organized and detail-oriented
• Strong information assimilation
• Multi-tasking proficiency
• Brand, product, and legal guideline compliance

Pay

Base salary range: $45,000–$90,000 USD.

Schedule

Hybrid work model with teams in the office an average of four days a week.