Jobs · Massachusetts

Copywriter

'47 · Westwood, MA · 2 wk ago
HybridFull-time
*In office Monday-Thursday* Copywriter The Copywriter will work with the in-house creative team responsible for crafting the voice of the brand across digital channels including web, email, paid media and brand collateral. This role will actively contribute to the development of new ideas and create polished, final deliverables whether working solo or as part of a team. Work closely with the creative team to champion the ’47 Brand voice in support of the overall marketing vision and business objectivesCollaborate with digital marketing members on key projects to bring a strategic perspective to the creative processCreate brand messaging for product-led storytelling that simply and strongly explains the “why” and reasons to believe in the product assortmentDevelop editorial storytelling concepts and devices to build measurable brand awareness and engagement on site and across owned channelsexecutions that garner buy-in while netting measurable resultsProvide a range of concepts for A/B testing that deliver on creative briefsEmbrace a data-driven approach to apply learnings and improve campaign performanceDeliver work in an agile workflow, managing priorities and multiple projects at onceCreative evolution- stay up to date with branding and advertising in all facetsWrite catalogue product copy for seasonal cataloguesLead SEO optimization for 47brand.comMicro Catalog copy, explain the reasoning and mood boards of collections*Other Duties and Responsibilities as Directed Qualifications4 years’ experience in advertising, copywriting, or in-house creative roleBachelor’s degree in English, Marketing, or CommunicationsExperience with consumer products brandsExceptional copywriting portfolio websiteProactive in nature-ability to solve problems, even when they are not fully definedAbility to present creative process and sell creative ideasThe ability to work across multiple teams and department functionsIncredible attention to detail and superior organizational skillsAbility to work in a fast-paced environment with tight deadlines

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