Coordinator, Step Further Social Media & Digital Innovation (Florida)

About the role

Do you have a passion for children and education? Would you like to positively impact families in need of help? We want to speak with you! Step Up For Students empowers families to pursue and engage in the most appropriate learning options for their children. Step Up For Students empowers families to pursue the most appropriate learning options for their children. We unite communities to provide scholarships that open doors to a stronger future. With this support, students can choose the right learning environment and access resources to reach their full potential. Our Culture Is Rooted In Two Core Values: Everyone is an asset; Every event is an improvement opportunity. These values guide how we work together and continuously improve. We expect every team member to bring these principles to life in their daily work. Location: Florida (United States).

Responsibilities

• Develop, schedule, publish, and manage content across social media platforms to increase awareness, engagement, and visibility of the Step Further initiative.
• Create compelling stories that showcase the impact of scholarship opportunities on students, families, partners, stakeholders, and communities.
• Develop engaging digital content, including social media posts, videos, graphics, photography, testimonials, and other multimedia assets.
• Plan, maintain, and execute a strategic content calendar that supports organizational goals, campaigns, events, and key initiatives.
• Promote consistent brand messaging and visual identity across all digital platforms and communication channels.
• Capture, edit, and produce high-quality photography, video, and other multimedia content for digital and marketing initiatives.
• Attend events, conferences, meetings, speaking engagements, and community activities to gather content and document organizational impact.
• Assist with paid social media campaigns and other digital marketing initiatives designed to expand audience reach and engagement.
• Monitor social media and digital performance metrics, evaluate campaign effectiveness, and prepare reports with recommendations for improvement.
• Research and apply emerging digital trends, technologies, and best practices to enhance audience engagement and communication effectiveness.

Qualifications

• Demonstrated success and a proven track record in professional/life experience in specific job functions, projects, or industries, and military service can substitute for the formal education.
• 3–5 years of experience in digital marketing or communications.
• Experience using WordPress and creating basic graphic design assets is required.
• Experience capturing and editing photography and video content.
• Frequent travel required.
• Experience utilizing analytics tools such as Google Analytics, Meta Business Suite, Hootsuite Analytics, Sprout Social, or similar platforms (stands out).
• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Digital Media, Advertising, Mass Communications, or a related field.

Skills

• Effectively utilizes digital platforms and communication channels to engage audiences and support organizational objectives.
• Maintains social media platforms, content scheduling, audience engagement, and channel performance.
• Develops compelling, audience-focused content and narratives that communicate organizational impact across digital formats.
• Uses performance metrics and audience insights to evaluate effectiveness and inform content and engagement strategies.
• Creates photography, video, and other visual assets that enhance digital communications and brand awareness.
• Works effectively with colleagues, partners, stakeholders, and external audiences to support communication objectives.
• Embraces change, explores new technologies, and applies innovative approaches to digital communications.

Benefits

• Medical, dental, and vision coverage, plus HSA, FSA, and Lifestyle Spending Accounts.
• Competitive 401(k) with company match.
• Flexibility & Work-Life Harmony: Remote work options and unique time-off programs—including 14 paid holidays, Care and Parental Leave, and Flexible Leave policy.
• Growth & Development: mentorship programs, management training, professional development opportunities.
• Supportive Professional Environment: dedicated coaching team, employee-led committees.
• Award‑Winning Culture: named one of the Best Companies to Work For four years in a row by Florida Trend and Workforce Research Group; honored as one of the Healthiest Companies by Florida’s First Coast Worksite Wellness Council; Fast Company recognized as one of the Best Workplaces for Innovators.