Coordinator, Social Media

Responsibilities

• Execute the brands’ social media strategy across all digital platforms, creating engaging content that grows audience, fan engagement, and brand awareness
• Develop, plan and maintain content calendar to ensure that our brands stay top of mind and consistent on all platforms (Instagram, TikTok, Facebook, X, YouTube, LinkedIn)
• Work with Social Media Manager to create co-branded sponsored content and execute contracted deliverables
• Collaborate with Marketing, Communications, Creative, Events and Corporate Partnerships to execute integrated campaigns and fulfill sponsored digital assets
• Monitor social media trends, fan conversations, and platform updates to identify opportunities for timely, creative, and engaging content
• Capture, edit, and publish short-form video at races, games, major community initiatives, events, and more with the goal to publish engaging content that captures fans attention
• Generate social analytics reports using measurement tools to measure campaign success and analyze content performance
• Monitor emerging platforms and help brainstorm new ways to leverage them for brand development
• Understand and follow social policies of Formula 1
• Understand the Influencer environment / Creator economy, managing activations with Influencers, their agents and/or social agencies

Requirements

• Bachelor’s or Associate’s Degree with 2 years of relevant work experience in professional sports, collegiate athletics, entertainment, or live events
• Self-starter and a forward thinker with a desire to collaborate in a team-based culture
• Strong understanding for Formula 1
• Able to work with different departments and multi-task to prioritize social requests
• Must be able to demonstrate a strong knowledge base of social media platforms
• Openness to work long days, holidays, and weekends, to be on-call out of traditional working hours
• Demonstrated ability to communicate and interact professionally amongst key stakeholders
• Make decisions in best interests of brand and organization
• Familiar with AirTable, Emplifi, Meta Business Suite or similar social media management platforms
• Proficient with Adobe Creative suite and other graphic & video editing software

Qualifications

• Strong understanding for Formula 1
• Able to work with different departments and multi-task to prioritize social requests
• Must be able to demonstrate a strong knowledge base of social media platforms
• Openness to work long days, holidays, and weekends, to be on-call out of traditional working hours
• Demonstrated ability to communicate and interact professionally amongst key stakeholders
• Make decisions in best interests of brand and organization
• Familiar with AirTable, Emplifi, Meta Business Suite or similar social media management platforms
• Proficient with Adobe Creative suite and other graphic & video editing software

Skills

• Understanding of social media platforms
• Ability to work with different departments and multi-task
• Knowledge of Formula 1
• Ability to make decisions in best interests of brand and organization
• Proficiency with social media management tools and graphic/video editing software

Benefits

• Medical, dental, and vision insurance
• Life insurance (including voluntary coverage for spouses and children)
• Long term disability insurance
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
• Employee gym, subsidized lunch program, and discounts on a variety of products and services
• 401k, Paid time off (PTO), and company holidays

Pay

Details about pay are not specified in the job posting.

Schedule

Details about the schedule are not specified in the job posting.