Coordinator, Social Media

About the role

This full-time position supports the Formula 1 Miami Grand Prix, the Miami International Autodrome, and the Precision Drive Club. The Coordinator, Social Media will program, write copy, and collaborate on content ideation with social and creative teams. The ideal candidate is a team-first self-starter with a deep understanding of social content consumption and engagement, an eye for detail, and up-to-date knowledge of emerging platforms, industry trends, and best practices.

This role is based on-site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities

• Execute the brands’ social media strategy across all digital platforms, creating engaging content that grows audience, fan engagement, and brand awareness.
• Develop, plan, and maintain a content calendar to ensure brand consistency across Instagram, TikTok, Facebook, X, YouTube, and LinkedIn.
• Work with the Social Media Manager to create co-branded sponsored content and execute contracted deliverables.
• Collaborate with Marketing, Communications, Creative, Events, and Corporate Partnerships to execute integrated campaigns and fulfill sponsored digital assets.
• Monitor social media trends, fan conversations, and platform updates to identify opportunities for timely, creative, and engaging content.
• Capture, edit, and publish short-form video at races, games, major community initiatives, events, and more to engage fans.
• Generate social analytics reports using measurement tools to measure campaign success and analyze content performance.
• Monitor emerging platforms and brainstorm new ways to leverage them for brand development.
• Understand and follow social policies of Formula 1.
• Understand the influencer environment and creator economy, managing activations with influencers, their agents, and/or social agencies.

Requirements

• Bachelor’s or Associate’s Degree with 2 years of relevant work experience in professional sports, collegiate athletics, entertainment, or live events.
• Self-starter and forward thinker with a desire to collaborate in a team-based culture.
• Strong understanding of Formula 1.
• Ability to work with different departments and multi-task to prioritize social requests.
• Demonstrated strong knowledge of social media platforms.
• Openness to work long days, holidays, and weekends, and to be on-call outside traditional working hours.
• Demonstrated ability to communicate and interact professionally among key stakeholders.
• Makes decisions in the best interests of the brand and organization.
• Familiarity with AirTable, Emplifi, Meta Business Suite, or similar social media management platforms.
• Proficient with Adobe Creative Suite and other graphic & video editing software.

Benefits

• Medical, dental, and vision insurance.
• Life insurance (including voluntary coverage for spouses and children).
• Long-term disability insurance.
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open.
• Employee gym, subsidized lunch program, and discounts on a variety of products and services.
• 401k, paid time off (PTO), and company holidays.