Coordinator, Events - AMER (Smartwool & icebreaker)

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good, all while keeping our planet and the impact of our products in mind. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.

About the role

The Events Coordinator supports the Americas Commercial team and plays a critical role in planning and executing events that connect our sales teams, retail partners, and brand stakeholders. This role will focus on supporting the planning and execution of sales meetings, trade shows, and retailer events. Working closely with Sales, Marketing, Merchandising, and external agency partners, you will ensure events are delivered flawlessly, on budget, and aligned with brand objectives. This position reports to the Senior Coordinator, Strategic Partnerships & Events.

Responsibilities

• Sales Meeting Support
  • Support the planning and execution of seasonal sales meetings from venue selection through to event completion
  • Coordinate hotel contracts, rooming lists, catering, transportation, audiovisual requirements, and meeting logistics
  • Manage event timelines, checklists, and project plans to ensure all milestones are completed on schedule
  • Support agenda development and coordinate meeting materials, presentations, product displays, and attendee communications
  • Be present onsite during event set-up, execution, and teardown to manage daily logistics and troubleshoot issues
• Tradeshows & Brand Events
  • Coordinate all tradeshow logistics including registration, booth services, shipping, inventory, and vendor management
  • Partner with Marketing, Sales, and Merchandising to ensure booths and brand experiences are executed to a high standard
  • Manage exhibitor deadlines, service orders, and event budgets
  • Coordinate travel and accommodations for attending team members
  • Provide onsite support including booth operations, scheduling, and retailer hospitality
  • Support planning and facilitation of key brand and marketing events as required
• Vendor and Budget Management
  • Build and manage relationships with hotels, event venues, production companies, transportation providers, and other vendors
  • Track event budgets, invoices, and purchase orders to ensure spending is accurate and within approved limits
  • Identify opportunities to improve efficiency and reduce event costs while maintaining exceptional experiences
• Operations and Communication
  • Serve as a central point of coordination across cross-functional teams involved in event execution, both internal and external
  • Create and maintain detailed project timelines, attendee lists, and event status updates
  • Capture learnings and recommendations following events to continuously improve future programs

Requirements

• Demonstrated experience planning and executing meetings, conferences, trade shows, or customer events
• Exceptional organizational skills with the ability to manage multiple projects simultaneously
• Strong attention to detail and commitment to delivering a high-quality experience
• Excellent communication and relationship-building skills
• Ability to work effectively across cross-functional teams and external partners
• Proficiency with Microsoft Office Suite, including Excel, PowerPoint, Teams, and Outlook
• Ability to travel regularly throughout the year, including weekends and evenings as required by event schedules
• Ability to lift and move event materials and assist with event setup and teardown activities

Preferred Qualifications

• Experience working with outdoor, apparel, or lifestyle brands
• Experience managing event budgets and vendor contracts
• Familiarity with trade show operations and exhibitor management systems
• Experience supporting sales organizations and customer-facing events

Pay

Hiring Range: $56,160.00 USD - $70,200.00 USD annually. This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

Benefits

You can review a general overview of each benefit program offered, including this year's medical plan rates, on www.MyVFbenefits.com. Detailed information on your benefits will be provided during the hiring process.