CONTRACT SENIOR MARKETING MANAGER, HCP MARKETING SLEEP FRANCHISE

Location: Albany, NY (Remote - United States) | Employment: Contract | Worksite: On-Site with 10% travel

About the Role

The Contract Senior Marketing Manager, HCP Marketing will serve as a key member of the Sleep Franchise marketing team supporting execution across HCP promotional channels during a temporary coverage period. This individual will lead day-to-day management and execution of non-personal promotion initiatives, including HCP websites, digital media, CRM, and omnichannel marketing programs while also supporting select personal promotion activities. The role operates within an established strategic framework and focuses on ensuring seamless execution, operational excellence, and continuity of critical HCP marketing initiatives. This position reports directly to the Head of HCP Marketing for the Sleep Franchise and works closely with the Sleep Franchise marketing team, agency partners, medical/legal/regulatory colleagues, and commercial stakeholders.

Responsibilities

• Lead execution of HCP digital marketing initiatives across branded and unbranded channels.
• Manage HCP media programs in partnership with media and analytics agencies.
• Support optimization of digital campaigns to ensure alignment with brand objectives and performance goals.
• Lead execution and ongoing maintenance of branded and unbranded HCP websites.
• Coordinate omnichannel marketing activities and ensure consistency across digital customer touchpoints.
• Collaborate with analytics, internal omnichannel team, and agency partners to monitor campaign performance and identify optimization opportunities.
• Serve as day-to-day lead for agency partners supporting media, creative, CRM, website, and digital execution.
• Review agency deliverables to ensure quality, accuracy, and alignment with approved strategy.
• Coordinate tactical development timelines and ensure projects remain on schedule.
• Facilitate communication between agency partners and internal stakeholders to drive efficient execution.
• Provide support for HCP personal promotion initiatives including sales materials and promotional asset development.
• Assist with development, review, and implementation of personal promotion tactics as business needs require.
• Support execution of field-facing promotional initiatives while partnering with internal stakeholders responsible for sales engagement activities.
• Maintain alignment between personal and non-personal promotional activities.
• Lead review and approval activities of marketing materials through medical and legal review processes.
• Coordinate review cycles, stakeholder feedback, revisions, and final approvals.
• Maintain documentation and workflow management within Veeva.
• Ensure tactics are executed compliantly.
• Partner closely with Marketing, Medical Affairs, Regulatory, Legal, Commercial Operations, Analytics, and Sales stakeholders.
• Coordinate execution across multiple workstreams while maintaining alignment to brand priorities.

Requirements

• Bachelor’s degree required.
• 5+ years of U.S. pharmaceutical marketing experience.
• Demonstrated experience managing HCP digital marketing and media programs.
• Experience managing agency partners and vendors.
• Experience working within PMRC/MLR review environments.
• Working knowledge of Veeva PromoMats or similar systems.
• Strong project management and stakeholder management skills.

Preferred Qualifications

• Sleep medicine or specialty pharmaceutical experience.
• Experience supporting personal promotion initiatives.

Pay

$95–$122/hour depending on experience.