Contract Product Marketing and Execution

Contract position, 20 hours per week. Flexible schedule with preference for some time in the Katy office; remote work acceptable for proven candidates. Compensation range: $40–$50/hour based on experience and measurable results.

About The Role

The ideal candidate is a hands-on strategist and execution individual contributor with experience building product marketing campaigns from the ground up. This person should be able to develop go-to-market strategy, create compelling product messaging, execute multichannel campaigns, analyze performance, and optimize based on results. This role will report jointly to the Vice President of Sales and Marketing and the Director of Physicians Preference Vitamins.

Responsibilities

• Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion.
• Create and manage product-focused campaigns designed to increase awareness, educate new audiences, and drive ecommerce purchases.
• Execute multichannel marketing tactics: email campaigns, email automations, SMS/text campaigns, landing page copy and creation, promotional copy and creation, social media content and posting of reels and static posts, and campaign creative.
• Translate product quality, benefits, value, and differentiation into clear, compelling messaging that positions Physicians Preference Vitamins against premium supplement brands.
• Drive new unique guest acquisition and ecommerce revenue through product-specific marketing efforts.
• Track campaign performance and report on results weekly, monthly, and quarterly.
• Use data to recommend improvements that increase traffic, conversion, repeat purchase behavior, and revenue growth.

Performance Expectations

This role is highly results-oriented. Success will be measured by campaign execution, ecommerce revenue, new unique guest acquisition, product conversion, email/SMS performance, social media engagement, and measurable growth from product-focused campaigns. The contractor will provide weekly performance updates, monthly campaign reviews, and quarterly strategic results summaries.

Requirements

• Proven experience in product marketing, ecommerce marketing, supplement/wellness marketing, CPG marketing, or premium consumer product marketing.
• Ability to develop strategy and execute campaigns independently as an individual contributor.
• Experience with product launches, go-to-market planning, email marketing, marketing automation, SMS campaigns, social media content, reels, landing pages, blogs, and performance reporting.
• Desired platform experience: Klaviyo or similar ecommerce email platform, Canva, Lead Pages, Metricool or similar social media consolidation platforms, Google Analytics.
• Strong understanding of ecommerce revenue growth, conversion, customer acquisition, and product adoption.
• Excellent writing, messaging, organization, and analytical skills.

About Physicians Preference Vitamins

Physicians Preference Vitamins offers high-quality, physician-grade vitamins and supplements designed to support wellness with clean, premium formulations. This role will help build awareness, adoption, and ecommerce revenue for specific supplement products, one product at a time.