Content Writer

About the role

This role strengthens content quality, consistency, and scalability across the organization. By adhering to governance, leading strategic planning, and improving cross-functional alignment, the Content Writer and Strategist ensures content effectively supports business goals and enhances overall customer experience. The role supports a unified content strategy that aligns with organizational objectives, strengthens brand consistency, and drives customer engagement for ICE Surefire / ICE Customer Acquisition.

Responsibilities

• Creative Direction & Development
  • Write content for mortgage marketing emails, newsletters, SMS, social campaigns, and educational assets.
  • Review and refine content created by writers, designers, and cross-functional contributors.
  • Translate complex mortgage information into clear, accessible content.
• Content Strategy & Planning
  • Develop the content strategy, messaging framework, and channel-specific plans.
  • Maintain a centralized content calendar across campaigns, automated workflows, and marketing initiatives.
  • Identify content needs, gaps, and opportunities across the mortgage lifecycle.
  • Conduct ongoing content audits to support prioritization and continuous improvement.
• Content Governance & Standards
  • Maintain content standards, editorial guidelines, templates, and review processes.
  • Ensure all content meets quality, compliance, accuracy, and brand requirements.
  • Promote consistent voice and messaging across teams and channels.
• Performance Measurement & Optimization
  • Monitor engagement metrics and implement data-driven improvements.
  • Earn industry awards for published mortgage content.
• Cross-Functional Collaboration
  • Partner with product, legal, compliance, and creative teams to align content with business goals.
  • Participate in content planning cycles, stakeholder reviews, and workflow coordination.
  • Ensure content supports automation, personalization, and scalability.

Requirements

• Three plus years of writing experience.
• Proven experience in content strategy for the mortgage industry, digital marketing, lifecycle marketing, or related fields.
• Strong writing, editing, and storytelling skills with attention to detail.
• Experience managing multi-channel content programs.
• Strong communication and collaboration skills with the ability to influence across teams.
• Familiarity with CMS platforms, marketing automation systems, and content production workflows.
• Familiarity with using AI to help generate content (writing and imagery) while maintaining brand voice, tone, style, and compliance.

Preferred Qualifications

• Experience in SaaS, fintech, or other regulated industries.
• Knowledge of CRM/lifecycle marketing programs and customer journey mapping.

Key Success Measures

• Improved engagement across email, SMS, social, and recurring content programs.
• Stronger brand alignment across channels and teams.
• Demonstrated impact on customer experience, engagement, and content-driven KPIs.
• Expanded adoption and utilization of standardized content assets.