Content Writer

About the role

The Content Writer will assist the Blackberry Marketing team in content creation and production for all facets of the Blackberry brand. The Marketing team manages all areas of external communication and branding, including digital and print production, photo and video shoots, to deliver a coherent and consistent brand voice across all marketing channels.

Marketing channels include integrated marketing initiatives, direct-to-guest promotions, point of sale, lookbooks, brochures, guest communication, sales tools, training tools, e-commerce, events collateral, creative content, retail branding, and production related to any communication.

Responsibilities

• Assist the Content Manager and Marketing team with communications for Blackberry Farm, Blackberry Mountain, High Hampton, Blackberry Farm Design, and all other facets of the Blackberry brand.
• Create original writing for various print and digital projects including websites, emails, newsletters, news releases, social media, catalogs, media, corporate and guest support communications, and more.
• Participate in brainstorming and developing original concepts that result in effective, creative, and compelling communication.
• Seek out content opportunities and write stories to expand the content library.
• Assist with production of all content creation including script writing, production coordination, and podcast recording.
• Maintain clear and consistent brand voices.
• Assist with uploading and publishing content online on Blackberry websites.
• Edit content as needed.
• Assist with tracking metrics for content.
• Assist with social media caption creation.
• Comply with all company policies and procedures; regular and consistent attendance is required.
• Work well with team members and managers, and interact with Blackberry guests.

Requirements

• Bachelor’s degree from an accredited university in communications, journalism, English, or marketing.
• One to two years of experience in a writing or journalism setting.
• Familiarity with AP style and comfortability adapting to brand style.
• Self-motivated and organized with working knowledge of an editorial calendar.
• Attention to deadlines and adaptability to shift priorities quickly.
• Excellent verbal and written communication skills; writing samples must be submitted for consideration.
• Proficient in Microsoft Word.
• Basic mathematical skills.
• Ability to exercise judgment and make decisions based on job knowledge and company goals.

Physical Demands

• Must be able to lift packages up to 40 pounds.
• Must be able to sit 80% of the time while using a computer.
• Must be able to safely operate a company vehicle or golf cart.

Work Environment

Office building.