Content Writer, Associate

What Is Cool About This Job

As a Content Specialist / Writer at WP Engine, you will be a creative partner and catalyst within our content team. This is a rare, foundational opportunity to jump into a modern, strategy-led organization where you will work directly alongside senior content strategists to co-create high-impact campaigns and drive meaningful business growth.

The Day to Day

• Collaborative Strategy & Content Creation
• End-to-End Ownership: Own specific content pieces from initial brief and research through to final publication and performance tracking.
• Story-Driven Copywriting: Partner with senior strategists and subject-matter experts to create high-quality blogs, ebooks, newsletters, web pages, social media, and other marketing content that make complex tech topics engaging and relatable.
• Organic Campaign Alignment: Create and update organic-first content assets that directly support the team's broader traffic and lead-generation goals.
• AI-Augmented Workflows: Use and advocate for modern AI tools to brainstorm angles, outline ideas, and scale content production without losing the human-centric narrative.
• Data-Informed Library Optimization
• Strategic Content Lifecycle Management: Champion the health of our existing content library by proactively identifying high-potential assets to refresh, pivot, or expand.
• Product Innovation Alignment: Keep our audience on the pulse of what's new by updating and evolving key marketing assets to weave new technical rollouts and product features into compelling customer stories.
• SEO & Analytics Mentorship: Work hand-in-hand with senior team members to master tools like Ahrefs and analytics dashboards, using those insights to actively uncover hidden growth opportunities in our library.

Your Expertise

• 0–2 years of professional writing experience (marketing, blogging, social media, copywriting, internships, or university publications)
• Strong, adaptive storytelling and editing skills with a sharp eye for brand voice, narrative flow, and tone.
• A high curiosity for leveraging modern AI tools to enhance your creative workflow.
• Data-Informed Auditing: A growth mindset and analytical curiosity—you love seeing how your writing directly impacts business metrics and want to learn how to use data to make smart content decisions.
• Organic strategy: Exposure to or a strong interest in SEO fundamentals and modern digital marketing tools.

Desired Outcomes & Measures

• Accelerated Strategic Velocity: Successfully integrate into the team workflow, collaborating with senior strategists to co-publish a steady stream of high-impact, story-driven content pieces.
• Manage the Content Library: Create and activate a reliable routine for updating our content library based on performance data, product updates, and marketing priorities.

Perks & Benefits (US)

• Ownership Mindset: Company stock options for every employee.
• Comprehensive Health Coverage: Medical, dental, vision, and life insurance plans with choice and flexibility.
• Fertility Support: Fertility and IVF drug coverage included.
• Financial Wellness: 401(k) with a 4% company match and Company HSA contributions ($750 individual / $1,500 family).
• Peace of Mind: 100% employer-paid short- and long-term disability insurance.
• Time to Recharge: Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday.
• Family and Caregiver Leave: Fully paid leave for new parents and caregivers.
• Remote Work Support: $500 one-time home office setup stipend.
• Career Growth: Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal.

Target Starting Base Salary Range

$65,000.00

Base Salary Range

$52,000.00 - $71,500.00