Content Strategy Market Lead B&C

About the Role

As a Strategic Marketing Lead, you will be a key member of the Brenntag North America Beauty & Personal Care team, reporting to the Strategic Marketing & Business Development Manager. This role is responsible for developing and driving Brenntag’s content and marketing strategy across North America, ensuring alignment with business priorities and growth objectives.

Responsibilities

• Content Strategy & Development:
  • Own and drive the overall content strategy, ensuring alignment with business objectives, market trends, and commercial priorities.
  • Develop and execute high-impact content across multiple channels, including email marketing campaigns, social media platforms, webinars, digital events, and campaign landing pages.
  • Collaborate closely with supplier partners to co-create relevant, value-driven content that supports product positioning and innovation storytelling.
  • Lead the development of sales enablement tools, including brochures, sell sheets, and presentation materials.
  • Identify and curate forward-looking concepts and ideas to support innovation pipelines and marketing initiatives.
• Marketing Planning & Calendar Management:
  • Own and manage a rolling marketing calendar, ensuring consistent and strategic campaign execution.
  • Develop and maintain an integrated editorial calendar aligned with key industry events, product launches, and supplier partner priorities.
  • Ensure all content initiatives are timely, cohesive, and aligned across channels and regions.
• Thought Leadership & Insights:
  • Create and deliver trend presentations to support internal teams, customers, and supplier partners.
  • Translate market trends and insights into actionable content and campaign concepts.
  • Position the organization as a thought leader within the industry through strategic storytelling and content development.
• Performance Measurement & Optimization:
  • Define and track key performance indicators (KPIs) to measure marketing effectiveness, including campaign performance, social media analytics, lead generation, and customer voice.
  • Provide monthly performance reports with actionable insights and recommendations for optimization.
• Cross-Functional Collaboration:
  • Partner with sales, technical, and supplier teams to ensure content supports commercial goals and customer needs.
  • Align content and campaigns with broader business strategies to maximize impact and ROI.

Qualifications

• 3 to 5 years of experience with marketing, especially digital marketing including email, social media, and content creation, preferably in the chemical industry.
• Bachelor’s Degree in Chemistry, Biology, Engineering, or similar; MBA a plus.
• Bilingual – English, French, Spanish, or Portuguese a valid plus.
• Excellent verbal and written communication skills.
• Positive attitude, detail-oriented, and customer-focused with good multitasking and organizational abilities.
• Demonstrated problem-solving and conceptual thinking abilities.
• Ability to work in a fast-paced collaborative environment.
• Good understanding of online marketing and major marketing channels.
• Proficient knowledge in Microsoft Office (Outlook, Excel, Word, PowerPoint).
• Basic knowledge of social media platforms and website management.
• Experience with Salesforce CRM and Salesforce Pardot is preferred.

Additional Information

• This role is hybrid, with less than 30% national travel required.

Benefits

• Individual development, on-the-job training, and development programs designed to help employees grow in their careers.
• Paid parental leave, educational assistance, and paid time off.
• Various healthcare plan options and 401(k).

About Brenntag

Brenntag is the global market leader in chemicals and ingredients distribution, connecting customers and suppliers of the chemical industry. Headquartered in Essen, Germany, Brenntag operates in 78 countries with over 17,000 employees. The company is committed to sustainable solutions and is listed on the Frankfurt Stock Exchange.