Content Strategy Manager
or drop it." The application window closing date is metadata; we can include as a short p maybe before sections. Also "Message to applicants applying to work in the U.S. and/or Canada:" is part of Pay section? It's about salary range. We'll include Pay section with salary range details. We must preserve all substantive information, not invent or summarize away detail. Must not create sections with filler like "commensurate with experience". We have actual salary ranges. We need to use
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to decide sections: About the role (intro paragraph), Responsibilities (What You'll Do), Requirements (Minimum Requirements), Skills (Preferred Requirements), Benefits (Why Cisco? benefits), Pay (salary range). Possibly also Qualifications? But we have Requirements and Skills.
We must not create Pay/Schedule/Benefits sections unless posting actually states them. Benefits are stated (medical, dental, vision, 401k, parental leave, etc). Pay is stated (salary range). Schedule not present, so omit.
We need to ensure we include all substantive info: The intro paragraph includes: "The application window is expected to close on: 10/08/2026 Content is a key element..." We'll include that as a short p maybe before About the role? Or incorporate into About the role? The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." So we can put the application window date in a short p before sections.
Now we need to extract responsibilities list: "What You'll Do" bullet points (though they are sentences separated by periods). We'll convert each sentence into a
- . Let's list them:
- Architect strategy that drives pipeline. Build demand generation content strategies by synthesizing customer and sales feedback, search and gen AI trends, existing content gaps, and product messaging to map content directly to top company priorities.
- Embrace AI in the content lifecycle. Pioneer how AI transforms content at scale, from ideation to performance. Set the creative bar. Own content quality across all asset types, flexing between formats and pushing the supporting team and agencies to maintain standards
- Go deep on marquee work. Write and edit anchor assets, including sponsored articles, web pages, video scripts, and more for quality, originality, and strategic alignment.
- Sharpen promotional content. Edit email, social, and paid media copy for messaging, brand voice, and engagement.
- Influence across the org. Prioritize content that serves the audience first while balancing business objectives, aligning technical and senior stakeholders.
- Tell the performance story. Present strategies and results to senior leadership with clarity on what's working, what isn't, and what's next.
- Measure what matters. Analyze performance and use engagement metrics to refine strategy and drive toward pipeline, managing workflows in tools such as Asana and Workfront.
We could split each sentence as separate li, but some sentences are combined. Better to keep each bullet as a sentence group. We'll treat each line starting with a capital verb as a bullet.
Now Minimum Requirements list:
- 6–8 years in content strategy/content marketing
- A track record of building full-funnel content strategies that drive demand
- Strong hands-on writing and editing across formats, from long-form reports to promotional copy
Preferred Requirements list:
- A genuine excitement for AI and a hands-on track record of using AI tools to create better content, faster, plus the ability to upskill a team in AI-powered workflows.
- Experience in B2B technology marketing and writing for an enterprise networking or IT buyer.
- Excellent stakeholder management and influencing skills, plus strong analytical and presentation skills.
- Experience managing workflows and employees, contractors, and agencies in tools such as Asana and Workfront.
Benefits list from Why Cisco?:
- medical, dental and vision insurance
- a 401(k) plan with a Cisco matching contribution
- paid parental leave
- short and long-term disability coverage
- basic life insurance
- grants of Cisco restricted stock units (vesting)
- paid time away: 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday
- paid year-end holiday shutdown
- 4 paid days off for personal wellness determined by Cisco
- Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
- Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
- 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
- Additional paid time away may be requested to deal with critical or emergency issues for family members
- Optional 10 paid days per full calendar year to volunteer
- For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
- Employees On Sales Plans Earn Performance-based Incentive Pay On Top Of Their Base Salary, Which Is Split Between Quota And Non-quota Components, Subject To The Applicable Cisco Plan. (We can keep as a paragraph maybe.)
We need to keep all substantive info; we can present as
- for each distinct benefit item. Some are sentences; we can break them.
Pay section: salary range: $145,200.00 to $184,100.00 (starting salary range posted for this position) plus location-specific ranges: New York City Metro Area $145,200.00 - $212,100.00; Non-Metro New York State & Washington State $129,100.00 - $188,300.00. Also note that for quota-based sales roles ranges include base pay and sales target incentive compensation combined. Also note Illinois unique time off program (but that's more about schedule/benefits? It's about time off program for Illinois employees; could be included in Benefits maybe as a note). We'll include that as a benefit note.
We must not create Schedule section.
Now produce HTML fragment:
Application window expected to close on: 10/08/2026
About the role
Content is a key element of how Cisco's integrated marketing campaigns come to life and we're looking for a Content Strategy Lead to shape a new campaign for AI Infrastructure buyers. This is a rare chance to build, not just maintain: to reimagine how content gets created in the age of AI, experiment with new formats, and create content buyers genuinely value —the kind that builds trust and drives our most important priorities as a result. You'll work cross-functionally to build a strategy and drive execution of demand-generating content across the funnel, from thought leadership to conversion and promotional assets. You'll partner closely with product marketing, partner marketing, campaign strategists and planners, and demand channel experts to turn insights into content that addresses customer needs, stands out in a noisy market, and drives measurable engagement. You'll treat AI as a creative collaborator to move faster, think bigger, and continuously raise the bar. You’ll mentor writers and manage agencies who support the campaign, guiding the work product and ensuring alignment with campaign priorities.
Responsibilities
- Architect strategy that drives pipeline. Build demand generation content strategies by synthesizing customer and sales feedback, search and gen AI trends, existing content gaps, and product messaging to map content directly to top company priorities.
- Embrace AI in the content lifecycle. Pioneer how AI transforms content at scale, from ideation to performance. Set the creative bar. Own content quality across all asset types, flexing between formats and pushing the supporting team and agencies to maintain standards.
- Go deep on marquee work. Write and edit anchor assets, including sponsored articles, web pages, video scripts, and more for quality, originality, and strategic alignment.
- Sharpen promotional content. Edit email, social, and paid media copy for messaging, brand voice, and engagement.
- Influence across the org. Prioritize content that serves the audience first while balancing business objectives, aligning technical and senior stakeholders.
- Tell the performance story. Present strategies and results to senior leadership with clarity on what's working, what isn't, and what's next.
- Measure what matters. Analyze performance and use engagement metrics to refine strategy and drive toward pipeline, managing workflows in tools such as Asana and Workfront.
Requirements
- 6–8 years in content strategy/content marketing
- A track record of building full-funnel content strategies that drive demand
- Strong hands-on writing and editing across formats, from long-form reports to promotional copy
Skills
- A genuine excitement for AI and a hands-on track record of using AI tools to create better content, faster, plus the ability to upskill a team in AI-powered workflows.
- Experience in B2B technology marketing and writing for an enterprise networking or IT buyer.
- Excellent stakeholder management and influencing skills, plus strong analytical and presentation skills.
- Experience managing workflows and employees, contractors, and agencies in tools such as Asana and Workfront.
Benefits
- Medical, dental and vision insurance
- 401(k) plan with a Cisco matching contribution
- Paid parental leave
- Short and long-term disability coverage
- Basic life insurance
- Grants of Cisco restricted stock units (vesting after continued employment)
- 10 paid holidays per full calendar year, plus 1 floating holiday for non‑exempt employees
- 1 paid day off for employee’s birthday
- Paid year‑end holiday shutdown
- 4 paid days off for personal wellness determined by Cisco
- Non‑exempt employees: 16 days of paid vacation per full calendar year, accrued at 4.92 hours per pay period
- Exempt employees: flexible vacation time off program with no defined limit (subject to availability and business limitations)
- 80 hours of sick time off provided on hire date and each January 1st, with up to 80 hours of unused sick time carried forward
- Additional paid time away may be requested for critical or emergency family issues
- Optional 10 paid days per full calendar year to volunteer
- For non‑sales roles: eligibility for annual bonuses subject to Cisco’s policies
- For sales plans: performance‑based incentive pay on top of base
for prose. We need to decide sections: About the role (intro paragraph), Responsibilities (What You'll Do), Requirements (Minimum Requirements), Skills (Preferred Requirements), Benefits (Why Cisco? benefits), Pay (salary range). Possibly also Qualifications? But we have Requirements and Skills. We must not create Pay/Schedule/Benefits sections unless posting actually states them. Benefits are stated (medical, dental, vision, 401k, parental leave, etc). Pay is stated (salary range). Schedule not present, so omit. We need to ensure we include all substantive info: The intro paragraph includes: "The application window is expected to close on: 10/08/2026 Content is a key element..." We'll include that as a short p maybe before About the role? Or incorporate into About the role? The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." So we can put the application window date in a short p before sections. Now we need to extract responsibilities list: "What You'll Do" bullet points (though they are sentences separated by periods). We'll convert each sentence into a
- for each distinct benefit item. Some are sentences; we can break them.
Pay section: salary range: $145,200.00 to $184,100.00 (starting salary range posted for this position) plus location-specific ranges: New York City Metro Area $145,200.00 - $212,100.00; Non-Metro New York State & Washington State $129,100.00 - $188,300.00. Also note that for quota-based sales roles ranges include base pay and sales target incentive compensation combined. Also note Illinois unique time off program (but that's more about schedule/benefits? It's about time off program for Illinois employees; could be included in Benefits maybe as a note). We'll include that as a benefit note.
We must not create Schedule section.
Now produce HTML fragment:
Application window expected to close on: 10/08/2026
About the role
Content is a key element of how Cisco's integrated marketing campaigns come to life and we're looking for a Content Strategy Lead to shape a new campaign for AI Infrastructure buyers. This is a rare chance to build, not just maintain: to reimagine how content gets created in the age of AI, experiment with new formats, and create content buyers genuinely value —the kind that builds trust and drives our most important priorities as a result. You'll work cross-functionally to build a strategy and drive execution of demand-generating content across the funnel, from thought leadership to conversion and promotional assets. You'll partner closely with product marketing, partner marketing, campaign strategists and planners, and demand channel experts to turn insights into content that addresses customer needs, stands out in a noisy market, and drives measurable engagement. You'll treat AI as a creative collaborator to move faster, think bigger, and continuously raise the bar. You’ll mentor writers and manage agencies who support the campaign, guiding the work product and ensuring alignment with campaign priorities.
Responsibilities
- Architect strategy that drives pipeline. Build demand generation content strategies by synthesizing customer and sales feedback, search and gen AI trends, existing content gaps, and product messaging to map content directly to top company priorities.
- Embrace AI in the content lifecycle. Pioneer how AI transforms content at scale, from ideation to performance. Set the creative bar. Own content quality across all asset types, flexing between formats and pushing the supporting team and agencies to maintain standards.
- Go deep on marquee work. Write and edit anchor assets, including sponsored articles, web pages, video scripts, and more for quality, originality, and strategic alignment.
- Sharpen promotional content. Edit email, social, and paid media copy for messaging, brand voice, and engagement.
- Influence across the org. Prioritize content that serves the audience first while balancing business objectives, aligning technical and senior stakeholders.
- Tell the performance story. Present strategies and results to senior leadership with clarity on what's working, what isn't, and what's next.
- Measure what matters. Analyze performance and use engagement metrics to refine strategy and drive toward pipeline, managing workflows in tools such as Asana and Workfront.
Requirements
- 6–8 years in content strategy/content marketing
- A track record of building full-funnel content strategies that drive demand
- Strong hands-on writing and editing across formats, from long-form reports to promotional copy
Skills
- A genuine excitement for AI and a hands-on track record of using AI tools to create better content, faster, plus the ability to upskill a team in AI-powered workflows.
- Experience in B2B technology marketing and writing for an enterprise networking or IT buyer.
- Excellent stakeholder management and influencing skills, plus strong analytical and presentation skills.
- Experience managing workflows and employees, contractors, and agencies in tools such as Asana and Workfront.
Benefits
- Medical, dental and vision insurance
- 401(k) plan with a Cisco matching contribution
- Paid parental leave
- Short and long-term disability coverage
- Basic life insurance
- Grants of Cisco restricted stock units (vesting after continued employment)
- 10 paid holidays per full calendar year, plus 1 floating holiday for non‑exempt employees
- 1 paid day off for employee’s birthday
- Paid year‑end holiday shutdown
- 4 paid days off for personal wellness determined by Cisco
- Non‑exempt employees: 16 days of paid vacation per full calendar year, accrued at 4.92 hours per pay period
- Exempt employees: flexible vacation time off program with no defined limit (subject to availability and business limitations)
- 80 hours of sick time off provided on hire date and each January 1st, with up to 80 hours of unused sick time carried forward
- Additional paid time away may be requested for critical or emergency family issues
- Optional 10 paid days per full calendar year to volunteer
- For non‑sales roles: eligibility for annual bonuses subject to Cisco’s policies
- For sales plans: performance‑based incentive pay on top of base