Content Strategist (Remote, Houston)

Full-time, remote position open to candidates in the USA, Canada, or South Africa.

About the role

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. As Content Strategist, you own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization. This is a hybrid strategic and operational role: you join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps, and ensure client campaigns deliver measurable outcomes. You own results, reporting, QA, and continual improvement — a senior seat that blends analytical depth, strong communication, and execution oversight.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations, and help close deals.
• Build 90-day, 6-month, and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft, and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages, and AI-driven content.
• Get clients found in AI search: answer engines and generative results such as Google AI Overviews, ChatGPT, and Perplexity, alongside classic organic search.
• Own KPI tracking, conversion attribution, and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Requirements

• 4–7 years in PPC, SEO, or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools, and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues quickly.

Qualifications

• Agency experience managing multiple clients at once.
• Experience joining sales calls and influencing close rates.
• Familiarity with multifamily, real estate, or high-intent lead generation.
• Experience with AI SEO, programmatic SEO, technical SEO audits, and CRO.

Who succeeds here

• People who think strategically and manage execution.
• People who simplify complex marketing ideas for clients.
• People who own results and take full accountability.
• People who work well with distributed teams.
• People who enjoy building rather than inheriting polished systems.