Content Strategist, Home

About the role

HUNTER is recognized as one of PRWeek’s Best Place To Work and has been named PRovoke “Consumer Agency of the Year” twice. Our mission is to earn the trust and loyalty of clients and the dedication of our staff, currently 350+ strong.

Responsibilities

• Develop social media content plans for clients
• Identify and develop content for each channel, capturing the appropriate voice and tone for the brand or executive
• Apply strategic/creative thinking skills to gain insight and devise content strategy
• Manage clients’ social media channels
• Develop, maintain and update the social content calendar; develop timelines, distribute/post content, manage deadlines
• Monitor social channels and identify real-time engagement opportunities discovered via social listening; act upon opportunities
• Identify negative/risky content and/or commentary by followers; take action to minimize impact to the client
• Copywriting: Translate complex concepts across nuanced subjects into digestible social content
• Establish and maintain a client’s/brand’s social media voice and tone
• Manage content reviews with little to no oversight and maintain best in class standards with team, providing comprehensive and thoughtful feedback to team members as required
• Establishes content creation best practices and guidelines with teams, liaising with internal content studio/design teams as needed
• Monitor and analyze program results: Compile reports for clients across various program activities
• Craft strong executive summaries for senior stakeholders
• Deep understanding of KPIs and social metrics
• Translate data into actionable insights and identify trends over time to craft thoughtful optimization recommendations for improved performance
• Understand the resources and tools needed to achieve the clients’ social media marketing objectives; complete tasks that meet objectives
• Understand the intricacies of established and emerging social channels
• Optimize social strategy and messaging to effectively engage with relevant audiences
• Craft content appropriate for different audiences and different social channels
• Collaboratively and autonomously plan and develop content to drive engagement on social channels
• Understand the clients’ business and relevant industry trends, and use the information to develop strategic social media content plans
• Manage multiple projects for multiple clients in diverse industries
• Travel to client and event locations; meet with clients at their office locations/headquarters
• Serve as a primary client contact
• Lead client calls, meetings, presentations and client brainstorms; attend client events
• Accommodate and anticipate client needs; make appropriate recommendations to clients
• Respond to requests for information from clients in a timely manner
• Share relevant articles/trends with clients, along with ways to implement/impact their business
• Show integrity and good judgment when working with colleagues and clients

Qualifications

• B.A. in Marketing, Public Relations or the like
• Three (3) to five (5) years of experience managing brand social channels, including strategy and planning
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Proficiency with social media management tools (e.g. Hootsuite, Sprinklr) and social listening/analytics platforms (e.g. NetBase, Radian6, SimplyMeasured)
• Excellent social-first writing and editing skills

Compensation

The target range of base compensation for this role is $70,000-90,000 annually, and may be eligible for overtime pay. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

Perks

• A hybrid work model
• A “work from anywhere in the US” policy (up to four weeks a year)
• A year-round staff training and development curriculum
• A staff-led Action Group dedicated to DEI excellence in the agency and industry
• Bring Your Parents (And Kids) to Work Days
• Regular volunteer Days of Service
• Mid-day Cupcakes and Cocktails mixers
• Epic Halloween and holiday parties

About HUNTER

Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine: Food + Beverage, Wine + Spirits, Health + Wellness, Beauty + Personal Care + Fashion, Home + Lifestyle + Travel, Retail + E-commerce