Content Specialist – Editorial

About the role

Reporting to the Central director of marketing and communications, the content specialist helps develop editorial strategy for Central’s alumni magazine, executive and stakeholder communications and the college website, while assisting with the direction of digital advertising strategy and providing writing, editing and content support for Advancement, Admission and profile materials across web, email, video, social media and print platforms.

Responsibilities

• Helps develop editorial strategy for Central’s alumni magazine, executive and stakeholder communications and the college website.
• Assists with the direction of digital advertising strategy.
• Provides writing, editing and content support for Advancement, Admission and profile materials across web, email, video, social media and print platforms.
• Conducts interviews with faculty, staff, students, alumni, donors and friends to develop feature stories, profiles and multimedia content.
• Develops and executes profile content strategies for print, digital and electronic platforms.
• Collaborates with the designer on layout and prepares files for print and digital publication.
• Writes, edits and proofreads magazine content.
• Develops, writes and updates web content ranging from homepage messaging to full section rewrites.
• Creates and distributes content for social media platforms including Instagram, TikTok, Facebook, LinkedIn and X.
• Develops and supports email communication strategies for institutional marketing campaigns.
• Supports the Advancement Office through content development and communications for initiatives and signature events, including Homecoming and the annual scholarship dinner.
• Develops and implements an annual advertising revenue plan, including advertising sales, co-branded products, sponsorship development and partnership management.

Requirements

• Bachelor’s degree required.
• Experience preferred in communications, enrollment, advancement, public relations, social media, design, web, editing, or news.
• Experience preferred in higher education, non-profit settings, or journalism and related fields.
• Strong written and oral communication skills are required.
• Able to deliver aligned content to meet the needs and interests of college priorities.
• Ability to capture video and photos of campus events and people as needed for use in emails and on social media and web.
• Interest in and curiosity for all aspects of education and a dedication to promoting the college through developing excellent relationships with faculty, staff, students, volunteers, and colleagues.
• Ability to develop rapport quickly and communicate effectively and assertively with a wide variety of personalities.
• Demonstrated ability to think creatively.
• Ability to work as a part of a team.
• Professional attitude and appearance.
• Strong editing skills; knowledge of AP style.
• Strong organizational skills, the ability to meet tight deadlines without compromising quality while managing own time and prioritizing multiple tasks and projects simultaneously.
• A demonstrated ability to work independently.