Content Producer

About the role

NewForm is a creative intelligence company that helps scale paid ads for category disruptors like Kalshi, ElevenLabs, and Babbel. We oversee $100M+ in annual paid media spend and create thousands of human ads monthly.

Responsibilities

• Produce and shoot content across formats, from phone-first run-and-gun to fully lit multi-camera setups.
• Own on-set production from prep through wrap, including scheduling, logistics, location scouting, and set dressing.
• Operate and set up camera, lighting, and audio with precision, using Sony cameras (FX30 or similar).
• Direct and coach creator talent to get their best performances on camera.
• Train and lead junior production staff and interns to execute a high volume of shoots every day.
• Work closely with Creative Strategists to translate scripts into production-ready plans.
• Stay on top of social trends and bring that awareness into every shoot.
• Tap your network of NYC creators to recruit talent for shoots.
• Be comfortable stepping in front of the camera yourself if needed.
• Partner with editors post-shoot to hand off footage cleanly and with clear context.
• Maintain production equipment, including inventory, upkeep, and day-to-day readiness.

Requirements

• An active content creator with a real body of work you're proud to share.
• 2+ years of hands-on production experience across social content formats, including phone and DSLR cameras.
• Solid DP fundamentals, understanding exposure, color, composition, and lighting.
• Experience running and dressing sets; you know how to make a space look intentional.
• Comfortable directing talent of all experience levels.
• Avid social media consumer with genuine cultural fluency.
• Organized and able to manage multiple concurrent shoots without dropping anything.
• Calm and solutions-oriented when things don't go as planned.
• A large network of NYC creators you can activate.

Benefits

• This is a full-time, in-office position based in NYC.
• Competitive compensation ($62,000–$75,000 base salary).
• Company-paid health, dental, and vision insurance.
• $300/month commuter benefit.
• Annual team offsites (our last two were in Tulum, Mexico and Hokkaido, Japan).