Content Producer

Brief Description

The Producer / Maker is a hands-on content creator responsible for bringing the organization’s brand and content strategies to life through high-quality, engaging and platform-native assets. This role serves as a core execution engine supporting Brand and Content functions by translating strategic direction into visible, compelling and measurable outputs across channels. This role is designed for a modern, multi-skilled creator who can film, edit, design, write and publish content with a strong understanding of how brands show up visually and culturally today. This role will contribute to campaigns, member retention & acquisition storytelling, event design and coverage, ensuring consistency, creativity, and speed in execution. This role requires strong creative judgment, attention to detail and the ability to execute within defined brand and campaign frameworks.

Responsibilities

Content Creation & Production

• Produce high-quality, multi-format content including video, short-form social content, graphics and written assets
• Film and edit video content for campaigns, events, interviews and storytelling initiatives
• Develop content that is optimized for digital platforms (LinkedIn, website, email, social channels, etc.)
• Execute on creative briefs provided by CRM, Brand, and Content leads

Campaign & CRM Support

• Create assets that support CRM campaigns, including email visuals, nurture content and engagement touchpoints
• Translate campaign strategies into compelling content that drives engagement and conversion
• Support lifecycle marketing efforts by producing content aligned to different audience stages (prospects, members, partners)

Brand Execution & Visual Consistency

• Ensure all content aligns with brand guidelines, tone of voice, and visual identity
• Contribute to maintaining a consistent and modern brand presence across all channels
• Apply strong design sensibility to elevate the quality and impact of content outputs

Event & Storytelling Content

• Capture and produce content from events, including highlights, recaps and real-time social assets
• Develop member stories, testimonials and thought leadership content in collaboration with internal teams
• Identify opportunities to turn existing content into engaging, repurposed formats

Platform & Publishing Management

• Publish and manage content across relevant platforms, ensuring proper formatting and optimization
• Stay current on platform trends, formats, and best practices to enhance reach and engagement
• Monitor performance of content and make adjustments to improve effectiveness

Collaboration & Execution Excellence

• Work closely with CRM, Brand, and Content teams to ensure alignment on priorities and timelines
• Manage multiple projects simultaneously with strong attention to deadlines and detail
• Operate with a high level of ownership, responsiveness, and adaptability in a fast-paced environment

Requirements

• 1–5 years of experience in content production, social media, digital media, or a related field
• Hands-on experience with video production and editing (e.g., Adobe Premiere, Final Cut, CapCut, or similar tools)
• Basic to intermediate graphic design skills (e.g., Adobe Creative Suite, Canva, Figma, or similar)
• Familiar with web platforms such as Wordpress
• Strong writing and editing skills for digital and social content
• Experience publishing content across digital and social platforms
• Ability to film, edit, design, write, and publish content independently
• Strong visual eye and understanding of modern brand aesthetics and storytelling
• Familiarity with platform-specific content formats and trends (e.g., short-form video, social-first storytelling)
• Ability to translate ideas and briefs into engaging, high-quality content
• Highly proactive, detail-oriented, and execution-focused
• Ability to take direction and feedback while maintaining creative initiative
• Passion for content creation, storytelling, and digital engagement
• Ability to operate in a fast-paced, evolving organization with shifting priorities

About the 4As

A 501(c)(6) non-profit association. We focus on core values of Passion, Agility, Curiosity and Collaboration as we partner together to support and champion 4As members to help their business thrive as we also strive to move the industry forward. Great team with strong mission and energy.

Benefits

• Summer Fridays
• Week off between Christmas & New Year Holidays
• Enviable work/life integration
• Volunteer Days

Our Mission

Our mission is to empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. Our promise to our members? We aim to be an indispensable resource that is as accessible as their own agency team. We are dedicated to, and vested in, our members' success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. And we champion the infinite power of creativity and value agencies bring in driving business growth and powerful cultural change.

The 4As drives business. With a focus on advocacy, talent, and impact, we provide community, thought leadership, research, guidance and best-in-class training that enable agencies to innovate, evolve and grow. The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4As includes the 4As Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4As Foundation, which advocates for and connects rising talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.