Content Marketing Specialist - (Marketing Communications Professional II, Range I) - CPaGE Administration

We need to output only HTML fragment, using

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections when posting has real specific content. Must not repeat job title as heading. Must not put Job ID etc. Remove boilerplate (EEO, legal, etc). Must preserve all substantive info. We need to parse the posting. Key info: - Working Title: Content Marketing Specialist - Department: College of Professional & Global Education - Appointment Type: one year probationary position. - Time Base: Full Time (1.0 FTE) - Work Schedule: Monday through Friday, from 8:00 a.m. to 5:00 p.m. - Anticipated Hiring Range: $5,178.00 - $5,281.00 per month ($62,136.00 - $63,372.00 annually) - Salary is commensurate with experience. (We should not create Pay section if only "commensurate with experience"? The rule: never create Pay/Schedule/Benefits sections unless posting actually states them. It does state a range, so we can include Pay. Also schedule is given, so include Schedule. Benefits: they describe benefits in a paragraph: "Benefits Threaded through our Total Compensation package..." So we have benefits content. - Position Summary: reports to Director of Marketing and Communications. Primary responsibilities include content writing and editing for print and digital media (including email campaigns, social media, flyers and brochures) in collaboration with college’s various programs and departments. The Content Marketing Specialist will merge marketing, communications and project management skills with the goal of increasing CPaGE enrollments. They will coordinate with the CPaGE Marketing team and program stakeholders to provide excellent prospective student user experience and maximum engagement. The specialist will be expected to liaise with appropriate University departments and other marketing staff to ensure proper and consistent branding and accessibility protocols are followed. - Position Information: includes bullet-like paragraphs: Content Creation and Project Management Support ... etc. We need to extract responsibilities. Let's list sections: About the role: could be a brief overview: reports to Director, purpose, etc. Responsibilities: list duties. Requirements: maybe Minimum Qualifications. Qualifications: maybe Preferred Qualifications. Skills: maybe combine some. But we must not create sections with filler. Use only those with real content. We have: - About the role: we have Position Summary and maybe department info. - Responsibilities: we have detailed duties (content creation, project management, marketing campaign research, inventory, etc.) - Requirements: Minimum Qualifications. - Qualifications: Preferred Qualifications. - Skills: maybe we can extract from qualifications (written/verbal communication, etc.) but could be redundant. Might be better to not create Skills if content overlaps. - Benefits: we have paragraph. - Pay: we have salary range. - Schedule: we have work schedule. Thus we can include all sections. We must not include boilerplate like EEO, legal, etc. Also remove duplicated lines. We need to preserve all substantive info; do not invent or summarize away detail. Must not omit details like "one year probationary position", "Full Time (1.0 FTE)", etc. We need to format using

for each section heading, then content in

or

• . We need to decide what goes into

  vs

  . For lists of duties/requirements/benefits, use
  • . For prose, use

    . Thus: Section About the role: maybe a paragraph summarizing role: reports to Director of Marketing and Communications, goal to increase CPaGE enrollments, etc. We can pull from Position Summary. Responsibilities: list bullet points from the "Position Information" sections: Content Creation and Project Management Support, Marketing Campaign Research and Analysis, Monitor Inventory and Invoices, etc. Also mention liaising with departments, ensuring branding, etc. Requirements: Minimum Qualifications: "Entry to the first level within this classification requires some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling and the composition of various communication vehicles are essential to initial entry to this classification." Also "Other duties as assigned" maybe not needed. Qualifications: Preferred Qualifications: list bullet points: Experience and proven results in lead-generation content writing, email campaigns and social media management, preferably in higher education; Experience driving engagement campaigns via social media platforms (YouTube, Facebook, LinkedIn, Instagram); Proficiency in project management, working collaboratively, managing priorities and meeting multiple deadlines; Experience participating in cross-functional teams or committees to achieve organization-wide priorities; Passion for education, and equity, diversity and inclusion; Experience working with email marketing tools (Salesforce Marketing Cloud, Pardot, MailChimp) and utilizing CRMs; Experience using project management tools such as Teamwork, Asana, Monday; Graphic design experience (Adobe Illustrator or Express, Canva); Video content creation for lead-generation and/or higher education marketing. Skills: maybe we could extract from qualifications but could be redundant. Might skip Skills section if not distinct. Benefits: paragraph: "Benefits Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve. We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee." Pay: paragraph: "Anticipated Hiring Range $5,178.00 - $5,281.00 per month ($62,136.00 - $63,372.00 annually) Salary is commensurate with experience." Schedule: paragraph: "Work Schedule Monday through Friday, from 8:00 a.m. to 5:00 p.m." Also maybe mention "Monday through Friday, from 8:00 a.m. to 5:00 p.m." Also maybe mention "Environmental/Physical/Special Minimum three days per week in-office required Ability to work evenings and weekends as needed". That's also schedule/location info. Could include in Schedule section. We need to ensure we don't include filler like "commensurate with experience" as a heading; but we can include it in Pay paragraph. We must not repeat job title as heading. We must not include Job ID etc. We must not include boilerplate like EEO, legal, etc. We must not include duplicated lines. Now produce HTML fragment. Structure:

    About the role

    ...

    Responsibilities

    • ...
    ...

    Requirements

    ...

    Qualifications

    • ...
    ...

    Benefits

    ...

    Pay

    ...

    Schedule

    ...

    Check if any section should be omitted due to lack of specific content. All have content. Now craft content precisely, preserving details. About the role: combine Position Summary and department/appointment info. Maybe: "This position reports to the Director of Marketing and Communications within the College of Professional & Global Education. It is a one‑year probationary, full‑time (1.0 FTE) role focused on content writing and editing for print and digital media to support CPaGE enrollment goals." Also mention merging marketing, communications, project management skills. Let's write a concise paragraph preserving details. Responsibilities: list bullet points: - Create and edit compelling communications for prospective and continuing domestic and international students via social media, email campaigns, paid advertising, print collateral and other tools as directed. - Ensure quality, consistency, clarity, brevity, accuracy and readability of all content, adhering to University brand and editorial style guides. - Work closely with the CPaGE Marketing team to coordinate accuracy and consistency across platforms, aligning with CPaGE enrollment timelines and events. - Manage assigned content‑marketing projects to completion using project management tools, editorial content calendars and CPaGE enrollment calendars, collaborating with CPaGE stakeholders to ensure timely delivery of materials. - Provide lead work direction, content and project timelines to graphic designer; coordinate content approvals with the Director of Marketing and Communications and department stakeholders. - Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content. - Collaborate with the CPaGE Marketing team to ensure content aligns with market research and strategic plan. - Monitor and analyze key performance indicators (KPIs) to optimize campaign results. - Participate in professional development opportunities, researching evolving recommendations for successful enrollment marketing. - Monitor inventory and invoices: order all printed assets and swag items through approved vendors; maintain inventory and ship items as needed; coordinate with the CPaGE Fiscal Team to process invoices in accordance with University procedures. - Liaise with appropriate University departments and other marketing staff to ensure proper and consistent branding and accessibility protocols are followed. We need to ensure we didn't miss any: also "Other duties as assigned" maybe not needed. Requirements: Minimum Qualifications paragraph: "Entry to the first level within this classification requires some exposure to marketing and marketing research, normally obtained through a college degree with relevant coursework and up to two years of related professional or technical experience. Strong written and verbal communication skills with a solid foundation in grammar, spelling and the composition of various communication vehicles are essential." Qualifications: Preferred Qualifications bullet list as above. Benefits: paragraph as given. Pay: paragraph: "Anticipated Hiring Range: $5,178.00 – $5,281.00 per month ($62,136.00 – $63,372.00 annually). Salary is commensurate with experience." Schedule: paragraph: "Work Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. (minimum three days per week in‑office required; evening and weekend work may be needed as required)." Now ensure we didn't include any boilerplate. Check for any leftover like "CSUEU Position (For CSUEU Positions Only)" etc. That's not substantive? It's about hiring preference; could be considered substantive but it's about eligibility. Might be considered part of Requirements? But it's a specific note about CSUEU positions. The posting includes that but it's not a major duty. However we should preserve all substantive information. Should we include it? It says: "CSUEU Position (For CSUEU Positions Only) Eligible and qualified on-campus applicants, currently in bargaining units 2, 5, 7, and 9 are given hiring preference." That's substantive info about hiring preference. Could be placed under Requirements or a separate section like "Eligibility". But we only have allowed headings list; we could put it under Requirements as additional note. However the instruction: "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., not limited to those? It says use those for section headings. Likely we should only use those headings. So we can incorporate that note into Requirements paragraph. Similarly "Additional Information SF STATE IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (i.e. H1-B VISAS)." That's also substantive about visa sponsorship. Could be included under Requirements. Also "Pre-Employment Requirements This