Content Marketing Specialist

Job Description

The Digital Content Marketing Specialist will lead and drive delivery of content in the form of email, webpages, social media, blogs, infographics, consumable creative assets and more. The ideal candidate will have a strong background in writing and editing content, marketing campaigns, and building engagement strategies that deliver on business objectives and showcase our vision for the consumer. The ideal candidate will demonstrate command of brand voice, tone, positioning, and sound editorial judgment when it comes to content for facilitating and executing work that supports and optimizes the content lifecycle. The Digital Content Marketing Specialist will collaborate closely with our Campaign & Demand Generation team and should be skilled at working collaboratively in cross-functional teams and with others at all levels of the organization.

Qualifications

• Minimum required: 4+ years of B2B marketing experience
• Experience writing and reviewing/editing content and driving development and delivery of print and digital communications
• Highly proficient with Microsoft Office
• Creative and graphic design using Adobe Creative Suite and AI tools
• Preferred: Experience with software applications such as Salesforce, WordPress, etc. desired
• Comfortable with researching and taking on new software to optimize content (Adobe suite, Canva, SundaySky, Path Factory, Jasper AI, content writing tools, etc.)
• Related market/industry experience is desirable. This includes but is not limited to the hospitality, travel, meetings & events, and commission payments industries
• Experienced in SEO, AEO, and GEO, with a strong track record of measuring content impact, search visibility, and audience engagement

Organizational Interlocks

This position will work closely with both external and internal stakeholders.

Physical Demands/Travel Required

Work associated with this position is sedentary in nature and performed indoors at a desk either remotely or in an office setting. Travel for this position is less than 10%.