Content Marketing Intern
Veryfi is a Series A fintech startup creating products that change the world, liberating users from manual data entry and all the inefficiencies associated with that. In this position, you will gain experience working with a full, diverse marketing team and bring both product-focused and branded stories to life.
About the role
Content is built to enhance brand visibility, drive traffic, and generate conversions. This internship provides an excellent opportunity to gain hands-on experience in content marketing for an expansive tech industry. As a Content Marketing Intern, you will play a pivotal role in assisting the Marketing team in producing content, measuring effectiveness of the written and video content you produce, and identifying gaps in topics branded by the business.
Responsibilities
- Video Content (50%):
- Monthly Goal: Create on average two long-form videos per month (<5 min each).
- Weekly Goal: Create on average 2-3 short clips for Reels and YouTube Shorts that effectively highlight key moments from the long-form videos, new product updates, or viral trends about corporate life.
- Social Content: Create and consistently post on-trend, relevant content to our socials.
- Written Content & Analysis (50%):
- Publish 3-5 SEO/GEO-optimized blog posts per month, informed by industry trends, competitor research, and emerging topics to drive organic growth.
- Stay closely aligned with product owners to track new feature releases and product updates, ensuring each update receives timely content coverage, both in written and video forms.
- Support email marketing campaigns, create blog graphics using branded templates to ensure consistent, on-brand communication across all channels.
- Growth Strategy & Industry Research: Monitor industry trends, competitor activities, and emerging topics to inform content strategy and create timely, relevant blog posts that drive organic growth.
- Content Creation, SEO & GEO: Develop blog posts, social media content, email campaigns, and marketing materials while optimizing for search engines and user engagement.
- Reporting: Develop reports on marketing activities, tracking key metrics like website traffic, conversion rates, and ROI across all channels.
- Research and Trends: Stay updated on digital marketing trends, best practices, and emerging technologies. Conduct research on industry competitors and market trends to identify opportunities for gaining conversions and revenue through content production.
- Video Editing: Generate branded creative marketing materials—including long-form videos and engaging social media reels—that promote our products and success stories. This requires comfort in front of the camera and being posted on socials.
- Blog Graphic Creation: Create blog graphics using our branded template.
- Email Marketing: Support email marketing efforts by helping to create email campaigns, drafting email copy, and segmenting email lists.
Requirements
- Recently completed a Bachelor's degree in Marketing, Communications, Business, or related field.
- 5 days a week in San Mateo (HQ) Office.
- Digital portfolio or strong examples showcasing previous work is required.
Skills
- Excellent writing and editing skills with strong attention to detail.
- Proficient in Adobe Creative Cloud (Premiere Pro, After Effects, and Photoshop).
- Highly organized and collaborative, with a proven ability to multitask, meet deadlines, and deliver high-quality work.
- Solid understanding of social media strategy and core marketing principles.
- SEO knowledge and experience with SEO tools—keyword research, on-page optimization, technical SEO basics.
- Content Management Systems—WordPress, HubSpot, or similar platforms.
- Analytics Tools—Google Analytics (preferred), Google Search Console, social media analytics.
Our HQ is located in San Mateo, CA.