Content Marketing Associate

About the role

Our ideal candidate is a writer with journalistic instincts and a growth marketer's obsession with performance. You have 3+ years writing in a regulated industry (finance, insurance, legal, or similar) — you know how to balance compelling storytelling with accuracy and compliance. You're comfortable extracting knowledge from subject-matter experts, building AI-powered workflows, and owning distribution as much as creation.

Responsibilities

• Writing & Content Production (~60%):

  • Own an editorial vertical end-to-end: research, draft, and ship long-form articles, explainers, FAQ hubs, and landing pages that rank in organic and AI search
  • Partner with our attorneys to extract expertise and make it accessible to a general audience
  • Support webinar content: speaker prep, talking points, follow-up recaps, and repurposed clips
  • Build AI workflows to scale research, drafting, and content variants

• Distribution (~40%):

  • Repackage long-form into LinkedIn posts/carousels, email sequences, and short clips
  • Ghostwrite for our attorneys on LinkedIn in a voice that's recognizably Manifest
  • Partner with newsletter editors on segmentation and conversion
  • Own the metrics: organic rankings, social referral traffic, newsletter conversions, AI search citations, and attributable consults

Qualifications

• 3+ years writing in a regulated industry (finance, insurance, legal, or similar)
• Comfortable extracting knowledge from subject-matter experts
• Experience building AI-powered workflows
• Track record growing a LinkedIn or newsletter audience

What You'll Do

Writing & Content Production:

• Own an editorial vertical end-to-end: research, draft, and ship long-form articles, explainers, FAQ hubs, and landing pages that rank in organic and AI search
• Partner with our attorneys to extract expertise and make it accessible to a general audience
• Support webinar content: speaker prep, talking points, follow-up recaps, and repurposed clips
• Build AI workflows to scale research, drafting, and content variants

Distribution:

• Repackage long-form into LinkedIn posts/carousels, email sequences, and short clips
• Ghostwrite for our attorneys on LinkedIn in a voice that's recognizably Manifest
• Partner with newsletter editors on segmentation and conversion
• Own the metrics: organic rankings, social referral traffic, newsletter conversions, AI search citations, and attributable consults

This is for you if...

• You think like an operator, proactively find content gaps, ship without waiting for a brief, and care genuinely about immigration and the people we serve

This is not of you if...

• You want strategy without execution
• You need a fully built playbook
• You treat distribution as someone else's problem
• You are looking for a remote role

Location

This position is in-office in NYC, five days a week.