Content Manager, Global and Segments

About the role

CuraLinc Healthcare is looking for a Content Manager, Global and Segments to ensure CuraLinc content scales across languages, regions, industries and member personas without creating duplicative or custom heavy workflows. This role supports both engagement and product content by building governed localization systems and structured, reusable segment adaptations. Success in this role comes from operational clarity, high quality localization outcomes, disciplined segmentation governance and the ability to translate persona insights into scalable, hyper relevant content. It also depends on the design and production judgment to execute global materials directly rather than routing every step through a separate design resource. CuraLinc Healthcare delivers transformative mental health care fueled by connectivity, marrying technology and personalized advocacy to support thousands of the world's best employers and millions of their employees throughout their mental health care journey. CuraLinc Healthcare is a service-driven organization whose employees are treated with professionalism and respect. We believe that "a chain is only as strong as its weakest link" and, therefore, look to hire high-performing professionals with outstanding experience, work ethic and character.

Responsibilities

• Owns the Operational Model for Translation and Localization, Including External Partner Management
• Defines How Localization Requests are Submitted, Prioritized and Tracked
• Manages Translation and Localization Vendors, Including Quality Calibration and Turnaround Expectations
• Establishes SLAs and Performance Standards with External Partners
• Ensures Translated Content Maintains Clinical Accuracy and Voice Consistency
• Plans Localization Early so it is Integrated into Launch Timelines
• Quality Control and Brand Consistency: Localization is Not Only About Language but About Tone, Meaning and Trust
• Establishes Quality Standards for Localized Content
• Ensures Cultural Appropriateness and Clinical Alignment
• Coordinates Internal Clinical or Compliance Review when Needed
• Reduces Inconsistent Outcomes Through Standardized Review and Storage Practices
• Industry And Segment Adaptation Governance: Owns how Content Is Adapted for Industries and Portfolio Segments Across Engagement and Product Content
• Defines What Qualifies as Segment Adaptation Versus True Custom Work
• Builds Reusable Industry Ready Bundles Where Patterns Repeat
• Ensures Adaptations Align to Approved Messaging Guardrails
• Partners with Strategy and Content Leads to Prioritize Segment Development Based on Portfolio Impact
• Persona Archetype Alignment and Hyper-Personal Enablement: Ensures Industry Specific Content Reflects the Values, Motivations and Barriers of Our Persona Archetypes in a Structured, Repeatable Way
• Maps Persona Archetypes to Industries and Segment Priorities
• Translates Persona Needs into Actionable Guidance for Creators
• Maintains Reusable Persona Aligned Messaging Frameworks
• Reviews Segment Drafts for Persona Fidelity and Strategic Alignment
• Identifies Where Personalization Adds Impact Versus Where Standardization Protect