Content Manager

About the role

The National Aquarium is seeking a Content Manager to develop and produce written and visual content for the Aquarium’s external audiences with a focus on advancing audience acquisition and engagement, managing brand and reputation and highlighting thought leadership. This role is focused on supporting the creation of engaging social media content, developing effective content for web and e-mail, and producing the content needed to reach key audiences across multiple platforms. The Content Manager is both a skilled practitioner of content creation and a capable manager of people and output, charged with executing the content strategy set by the Director of Content and Brand Strategy.

Responsibilities

Content Production & Channel Implementation

• Ensure team’s work is aligned to KPIs for acquisition, engagement, brand health, and revenue and regularly track and report against established KPIs.
• Provide ongoing data-driven, platform insights to the Director of Content and Brand Strategy who will then align content optimization opportunities with the overall content and brand strategy.
• Produce, edit, and publish written and multimedia (photo, video, audio, motion) content aligned with brand and strategy.
• Support the Director of Content and Brand Strategy’s commitments to internal and external partners, delivering content that demonstrates unified storytelling and brand expression.
• Source, vet, and manage vendors, freelancers, and creators to support production.
• Draft and tailor contracts to project scope; route agreements and manage execution and signatures.
• Support budgeting and financial oversight for multimedia production and services.

Project and People Management

• Providing resources, clear goals, professional development, and timely updates to direct report.
• Work across units to support a strong, cohesive and flexible production team who work collaboratively to achieve KPIs and who provide support, accountability and contingency to each other and to other units in the department.
• Work alongside Director of Content and Brand Strategy and manager peers to establish strong production workflows ensuring all phases and tasks are accurate in the project management system and that all deliverables are on time, on budget and aligned with strategy.
• Maintain established personnel policies and procedures.
• Support company mission.
• Adhere to all organizational and departmental policies and procedures.
• Other duties as assigned or required.

Qualifications

• Bachelor’s degree in marketing, communications, multimedia design or 5+ years of relevant experience or an equivalent combination of education and experience.
• 2+ years of experience managing and developing people and projects.
• Portfolio demonstrating strong aesthetics, and attention to detail.
• Proficiency in video, photography, basic motion/animation and Adobe Creative Cloud.
• Excellent writing and editing skills demonstrated across a variety of platforms.
• Experience producing and editing content for websites, social media and other digital platforms.
• Demonstr