Content Manager

About the role

Grow's mission is to help people live fuller, healthier lives by making mental health care easier to access, sustain, and benefit from. We're looking for a Content Manager to own end-to-end content production: managing a distributed team of writers, driving a high-volume content roadmap, and building the AI-assisted workflows that let a lean team punch well above its weight.

Responsibilities

• Own the editorial pipeline end to end: Brief to publish. Manage assignments across consumer and provider content, track progress, hit deadlines, and maintain a clean production queue — across many pieces in flight at once, without anything going stale waiting on you.
• Write at a high level yourself: You're not just editing others' drafts — you can write a strong piece from scratch when needed, and your own writing sets the bar everyone else is edited against.
• Manage a team of freelance writers and clinical reviewers: Onboard new writers, give clear and actionable feedback, assess quality, and make fast decisions about who stays and who doesn't.
• Review and edit all content: Catch factual gaps, weak structure, AI flatness, and brand voice drift at every stage of the pipeline — before clinical review and again before publishing.
• Own content optimization as an ongoing practice: Manage a rolling content audit, refreshing and updating articles on a regular cadence to maintain accuracy, relevancy, and search performance.
• Optimize for organic and AI-driven discovery: Keyword intent, People Also Ask coverage, and structured content that performs in both traditional search and LLM-generated answers (ChatGPT, Google AI Overviews, Perplexity).

Requirements

• 5+ years of editorial experience, with at least some of that in a production management or editorial coordination capacity — you've managed writers and owned a content calendar before.
• Strong writing craft, not just editing instincts. You can tell the difference between a piece that's accurate and a piece that's good, you can write that "good" piece yourself, and you know how to close the gap quickly when a draft isn't there yet.
• Hands-on experience with AI writing tools — Claude, ChatGPT, AirOps, or similar. You've used these in real workflows, not just experimented. You know what makes AI output usable and what makes it need a full rewrite.
• Real fluency in SEO and LLM/answer-engine dynamics: Keyword intent, PAA mining, content structure, metadata, and what actually drives organic and AI-surfed visibility vs. what's just outdated conventional wisdom.
• A demonstrated bias toward action. In past roles, you've identified problems or opportunities nobody assigned you and driven them to completion — you don't wait to be told what to work on next.
• Excellent written communication. Your edits and briefs are clear enough that writers don't have to ask follow-up questions.

Qualifications

• High school diploma or equivalent.
• Experience in health, wellness, or a regulated content category where accuracy and clinical credibility matter.
• Experience building or refining AI prompt systems or content workflows — not just using AI tools but shaping how a team uses them.
• Experience in health, wellness, or a regulated content category where accuracy and clinical credibility matter.
• Experience with Content Harmony, Hemingway, or similar content optimization tools.

Skills

• Strong writing and editing skills.
• Experience with AI writing tools.
• SEO and LLM/answer-engine dynamics expertise.
• Ability to manage a team and handle multiple projects simultaneously.
• Excellent written communication skills.

Benefits

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Pet insurance discounts, commuter benefits, and global travel assistance.