Content Lead, Startups

This role is designed for a strategic content professional passionate about helping startups build stronger hiring practices. You will own the content strategy for a key audience of founders and talent leaders, creating resources that educate, engage, and drive meaningful impact.

About the role

The position combines storytelling, audience development, SEO, and emerging AI-driven search optimization approaches. You will build content foundations from the ground up, shaping a blog strategy and social presence that resonates with startup communities. Working closely with partnerships, marketing, and customer-facing teams, you will transform insights into valuable content experiences. This is an opportunity to influence how growing companies approach recruiting while contributing within a fast-moving, innovative remote environment.

Responsibilities

• Build and own a startup-focused content strategy, defining the direction, voice, and purpose of a new blog initiative.
• Research and create valuable content using SEO insights, AI-driven search optimization opportunities, customer feedback, and market trends.
• Publish consistent, high-quality written content that supports startup hiring leaders with practical guidance and actionable resources.
• Develop a strategic approach for social channels, creating content tailored specifically for startup audiences rather than simply repurposing existing materials.
• Partner with cross-functional teams, including partnerships, marketing, and customer-facing stakeholders, to identify content opportunities and audience needs.
• Create resources that support community programs, events, and engagement initiatives with startup ecosystems.
• Own audience development by understanding the evolving needs of founders and talent leaders and building content around those needs.
• Maintain a strong brand voice while experimenting with new content formats, distribution channels, and emerging search behaviors.

Requirements

• Strong experience in content creation, content marketing, editorial strategy, or a related field.
• Exceptional writing skills with a passion for producing high-quality content regularly.
• Deep interest in startups, recruiting, talent strategy, and the challenges faced by growing companies.
• Experience developing content strategies, editorial calendars, and publishing workflows from concept to execution.
• Understanding of SEO principles and emerging AI-powered search optimization (AEO) approaches.
• Ability to translate customer insights, research, and business priorities into compelling content.
• Comfortable owning an audience strategy rather than focusing only on a specific content format.
• Strong judgment and creativity, with the ability to maintain brand quality while adapting to changing algorithms and trends.
• Experience collaborating with partnerships, marketing, customer success, or other cross-functional teams.
• Comfortable working in a fast-paced environment with ambiguity and significant ownership.

Benefits

• Competitive salary range of $145,000 - $195,000 USD plus equity opportunities.
• Fully remote work environment with flexibility and autonomy.
• Unlimited paid time off with a culture that encourages employees to take meaningful breaks.
• Twelve weeks of fully paid family leave for eligible employees in the US.
• Stock options with a 10-year exercise window.
• Comprehensive health insurance coverage for employees and dependents in the US, with premiums covered.
• Equipment, software, and office furniture budget to support productivity.
• Monthly education budget and support for additional learning opportunities such as conferences.
• Opportunity to work with a talented, collaborative team building impactful products and experiences.
• Exposure to innovative content strategies, startup ecosystems, and emerging AI-driven technologies.