Content Lead, Industrial Products

What You'll Do

• Lead and develop a team of content managers and content development specialists across disciplines including video, visual design, digital, events, email, and customer communications
• Define and drive content strategy for Industrial Products globally, spanning the full energy storage and power hardware portfolio
• Own narrative and go-to-market positioning for product launches, campaigns, and key customer touchpoints
• Collaborate closely with Product, Sales, Engineering, and Executive teams to translate complex technical topics into clear, compelling stories
• Build and maintain scalable content operations: editorial calendars, production workflows, briefing processes, and cross-functional review cycles
• Develop product positioning, messaging frameworks, naming, and audience segmentation strategies
• Oversee creation of sales collateral, white papers, presentations, event experiences, and digital content
• Drive executive and industry thought leadership content — positioning Tesla's industrial energy business in the market through external channels, conferences, and publications
• Measure and report on content performance and audience engagement to iterate and improve strategy
• Set high standards for quality, consistency, and execution speed across all content channels

What You'll Bring

• 8+ years of experience in content, product marketing, or communications — including 3+ years leading a multi-disciplinary team
• Proven track record of creating compelling narratives for complex technical or B2B products
• Experience in energy, infrastructure, industrial technology, or adjacent sectors strongly preferred
• Strong people leadership with the ability to inspire, develop, and grow a high-performing team across creative and strategic disciplines
• Exceptional written and verbal communication skills with a strong instinct for visual storytelling
• Comfortable working at the intersection of engineering, commercial, and creative teams — earns credibility with all three
• Data-literate — comfortable using engagement and performance data to drive content decisions
• Passion for clean energy and the transition to a sustainable global energy infrastructure

Benefits

• Competitive pay
• Medical plans
• Fertility, adoption, and surrogacy benefits
• Dental and vision plans
• Health Savings Account contributions
• Employee Stock Purchase Plans
• 401(k) with employer match
• Employee discounts and perks program

Expected Compensation

$140,000 - $264,000/annual salary + cash and stock awards + benefits