Content Lead

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS. ZS’s corporate support teams operate the firm’s core internal enterprise functions. Our global teams include team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication—whether our customer is a client or another ZS employee. The Marketing & Communications team helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce. We’re looking for an experienced content writer to join our marketing and communications team in our Merchandise Mart office in Chicago. Reporting to the Head of Content Strategy, the Content Lead will collaborate closely with marketers, subject matter experts and business stakeholders to create content that supports ZS’s marketing priorities and helps our audiences understand where ZS can make an impact. In this role, you’ll write and edit content for ZS marketing programs across healthcare, pharma and other B2B audiences. You’ll work with ideas from subject matter experts and turn them into articles, reports, case studies, video scripts, web pages, sales materials, social posts and other content. You will be able to transform thought leadership ideas into promotional content that aligns with the ZS brand and resonates with our target audiences. The work requires strong writing, good judgment and the ability to make complex topics easier to understand. The ideal candidate has experience writing B2B marketing content that educates readers and supports campaign goals. You’ll know how to write for business decision-makers and adjust your approach based on the audience, topic and channel. You should be comfortable working with subject matter experts, marketers, writers, designers, digital teams, AI tools and outside agencies. What You’ll Do: Work with marketing teams and business stakeholders to plan and create content for clients, prospects and industry audiences.Work with the Head of Content Strategy to develop content that reflects ZS’s business priorities, marketing themes, points of view and content standards.Develop campaign content for healthcare, pharma and other B2B audiences across ZS marketing channels.Recommend content formats based on the audience, channel and goal.Write, ghostwrite and edit short- and long-form content for external audiences.Write video scripts and work with marketers and video producers to shape the story.Write and edit promotional content to help drive engagement and leads. Prepare digital content for publishing in content management systems, including images, graphics, taxonomy tags and metadata. Work with marketing and events teams on event content, including presentations, digital signage, promotional videos and social media.Guide ZS colleagues and SMEs through the content development process.Use audience insights, personas, messaging, keywords, AI insights and performance data to inform your writing.Translate complex ideas, industry trends and ZS expertise for different audiences and channels.Review content performance and use what you learn to improve future work.Follow industry news and trends that matter to ZS audiences. What You’ll Bring: A./B.S. degree required, advanced degrees welcome5–10 years of relevant writing experience in a B2B, healthcare, pharma, professional services or related marketing environmentExperience writing for pharma, biopharma, healthcare or B2B professional services audiences is a plusExperience writing educational, promotional, demand generation and sales enablement contentUnderstanding of SEO, AEO and GEO best practices and how to apply them to digital contentThe ability to work through feedback and help move stakeholders toward the best content solutionHands-on use of content management systems, project management platforms, search tools and generative AI toolsStrong project management skillsThe ability to follow AP style, in-house style and brand voice guidelinesA collaborative approach, with the ability to work independently and as part of a teamFlex in your morning schedule to collaborate with team members in IndiaMinimal travel required (~5%)Fluency in EnglishClient-first mentalityIntense work ethicCollaborative spirit and problem-solving approach Please attach 3-4 writing samples that best demonstrate your ability to create high-quality content for professional audiences. Alternatively, you may provide a link to an online portfolio containing relevant work. Applications submitted without writing samples or a portfolio link may not be considered. How you’ll grow: Cross-functional skills development & custom learning pathwaysMilestone training programs aligned to career progression opportunitiesInternal mobility paths that empower growth via s-curves, individual contribution and role expansions Perks & Benefits: At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS. Hybrid working model: We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections. Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures. Considering applying? At ZS, we honor the visible and invisible elements of our identities, personal experiences, and belief systems—the ones that comprise us as individuals, shape who we are, and make us unique. We believe your personal interests, identities, and desire to learn are integral to your success here. We are committed to building a team that reflects a broad variety of backgrounds, perspectives, and experiences. Learn more about our inclusion and belonging efforts and the networks ZS supports to assist our ZSers in cultivating community spaces and obtaining the resources they need to thrive. If you’re eager to grow, contribute, and bring your unique self to our work, we encourage you to apply. ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law. To complete your application: Candidates must possess or be able to obtain work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered. NO AGENCY CALLS, PLEASE. Find Out More At: www.zs.com