Content & Engagement Specialist

Primary Responsibilities

• Develop and maintain a monthly content calendar aligned with organizational priorities.
• Identify compelling stories that showcase the impact of the Driven Project.
• Collaborate with leadership to support fundraising, sponsorship, volunteer recruitment, and organizational awareness through strategic storytelling.
• Ensure consistency in messaging and brand voice across digital channels.
• Create and publish approximately 2–3 social media posts per week across key platforms.
• Maintain engagement and recommend opportunities to increase reach and community interaction.
• Stay current on social media trends and creatively adapt them for mission-driven storytelling.
• Produce and distribute one donor/community newsletter each month.
• Write compelling copy highlighting family stories, sponsor recognition, organizational updates, and upcoming events.
• Coordinate messaging and approvals with leadership.
• Transform event footage into emotionally compelling stories.
• Produce event recap videos and highlight reels that reinforce the organization's impact.
• Work from established storytelling frameworks and an existing content library to accelerate production.
• Maximize the value of every event by repurposing content into: Social media posts, Donor communications, Sponsor recognition, Volunteer spotlights, Event recaps, Campaign content.
• Support communications for: Fundraising campaigns, Sponsor announcements, Giving initiatives, Event promotion, Volunteer recruitment, Year-end campaigns.
• Collaborate with staff and external partners to ensure campaigns are delivered effectively and on schedule.

Desired Qualifications

• 2–5 years of experience in communications, content marketing, digital storytelling, or social media management.
• Exceptional writing and editing skills with the ability to communicate emotionally and authentically.
• Experience managing organizational social media accounts across platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, and X.
• Experience producing email newsletters and using email marketing platforms.
• Strong short-form video editing skills with an eye for storytelling, pacing, and audience engagement.
• Basic graphic design experience using Canva or similar tools.
• Excellent organizational and project management skills.
• Able to manage multiple priorities independently while thriving in a collaborative environment.
• Experience working with nonprofits, fundraising organizations, or mission-driven brands is preferred.

Personal Characteristics

• Creative and curious.
• Highly organized.
• Self-directed.
• Collaborative.
• Adaptable.
• Passionate about storytelling.
• Comfortable working within a small, entrepreneurial team.
• Eager to learn, grow, and continue developing their creative and technical skills.