Content Designer

Welcome to the intersection of energy and home services. At NRG, we’re driven by our passion to create a smarter, cleaner and more connected future. We deliver innovative solutions that make our customers’ lives easier—helping them power, protect, and intelligently manage their homes and businesses. We offer a dynamic work environment and a unified, inclusive culture that fosters collaboration and performance.

About the role

The Content Designer is a senior-level individual contributor who designs, builds, and leads the development of complex, high-quality learning experiences across a wide range of modalities. Working from scoped project requirements defined by Learning Consultants, this role transforms strategic business needs into innovative, evidence-based learning solutions that drive measurable performance outcomes. This role is fluent in adult learning theory, instructional frameworks, visual and interaction design, video production, web-based learning technologies, and the practical application of AI in learning design.

Responsibilities

• Learning Design & Development
  • Design and develop complex, multi-layered learning solutions across multiple formats: eLearning, ILT, VILT, microlearning, video, blended, and performance support.
  • Lead the architecture of large-scale or multi-course learning programs, ensuring logical flow, scope alignment, and instructional coherence.
  • Partner with Learning Consultants to create sophisticated design documents, scripts, storyboards, interaction maps, and prototypes for complex learning challenges.
  • Develop content using advanced features of tools such as Articulate Storyline, Rise, Adobe Creative Cloud, or similar platforms.
  • Apply instructional design, cognitive load theory, UX/learner experience design, and accessibility best practices to all solutions.
  • Build interactive web objects and custom HTML/CSS/JavaScript elements to extend authoring tool capabilities and create richer learner experiences.
  • Integrate visuals, interactivity, branching scenarios, assessments, simulations, and rich media into learning products.
  • Ensure all content meets brand, accessibility, and quality standards.
• Video Development & Production
  • Produce and edit instructional videos, screen recordings, and micro-video content from concept through final delivery.
  • Edit footage using tools such as Adobe Premiere Pro, Camtasia, or similar; incorporate motion graphics, captions, and brand-consistent graphics.
  • Develop animated explainer videos, software simulations, and visual demonstrations to support complex or technical content.
  • Apply video best practices for instructional contexts: pacing, visual hierarchy, chunking, and engagement design.
• AI-Augmented Learning Design
  • Integrate AI tools into the learning design workflow, including content generation, rapid prototyping, translation/localization support, and personalized learning pathways.
  • Evaluate and pilot emerging AI authoring platforms and tools (e.g., AI-driven voiceover, avatar tools, adaptive learning engines) for team adoption.
  • Apply prompt engineering and AI-assisted content development responsibly, ensuring accuracy, bias review, and alignment with learning objectives.
  • Stay current on AI ethics and responsible use guidelines as applied to learning content creation.
• Web Objects & Advanced Interactivity
  • Design and build custom web objects for use within eLearning authoring tools, including interactive data visualizations, branching experiences, and gamified elements.
  • Leverage HTML5, CSS, and basic JavaScript to create interactions that go beyond standard authoring tool templates.
  • Collaborate with developers and/or the Learning Technology & Analytics Partner to troubleshoot, test, and optimize web object performance across devices and browsers.
  • Maintain and document web object component libraries for team reuse.
• Mentorship & Team Development
  • Serve as a mentor and coach for junior and mid-level Content Designers, providing guidance on instructional strategy, creative execution, and tool proficiency.
  • Conduct structured reviews of team members' work, offering actionable, constructive feedback aligned with quality standards.
  • Lead or facilitate internal workshops, lunch-and-lens, or skill-building sessions to upskill the Content Design team.
  • Model professional standards in design thinking, project communication, and iterative development.
  • Support onboarding of new Content Designers by sharing resources, walkthroughs, and best practices.
• Collaboration & Review
  • Partner with Learning Consultants to clarify complex project requirements, learning objectives, and success metrics.
  • Work with subject matter experts to design content, validate accuracy, and manage review cycles efficiently.
  • Lead or contribute to design reviews, peer critiques, and quality checkpoints across projects.
  • Incorporate stakeholder and learner feedback through iterative design, demonstrating flexibility without compromising learning integrity.
• Continuous Improvement & Innovation
  • Stay current with emerging tools, research, and trends in L&D, instructional technology, and adjacent fields (UX, AI, video).
  • Propose and prototype improvements to team design processes, templates, component libraries, and quality standards.
  • Contribute to the evolution of the team's design system and style guide.
  • Share findings, tool evaluations, and industry insights with the broader team.

Requirements

• Education & Experience
  • Bachelor's degree in Instructional Design, Educational Technology, Communications, or related field (or equivalent experience).
  • 2-3 years of hands-on instructional design or learning development experience, including significant experience building complex learning solutions.
  • Demonstrated portfolio of senior-level work spanning multiple modalities and complexity levels, including video production and interactive/web-based content.
• Core Instructional & Design Skills
  • Advanced proficiency in authoring tools: Articulate Storyline 360, Rise, Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro, After Effects) or equivalent.
  • Deep understanding of adult learning theory, instructional frameworks (ADDIE, SAM, backward design), and cognitive load management.
  • Strong skills in visual design, UX principles, and user-centered learning product design.
  • Proven ability to manage multiple concurrent complex projects, prioritize effectively, and meet deadlines without sacrificing quality.
  • Exceptional writing skills for instructional scripts, scenario-based learning, on-screen text, and facilitation guides.
• Video Production
  • Proficiency in video editing software such as Adobe Premiere Pro, DaVinci Resolve, Camtasia or similar software.
  • Experience with motion graphics creation such as After Effects, Vyond, Doodly, or equivalent.
• Web Objects & Technical Skills
  • Experience building custom web objects and interactive HTML5 elements for eLearning platforms.
  • Working knowledge of HTML, CSS, and basic JavaScript sufficient to build or modify custom interactions.
  • Familiarity with SCORM, xAPI, and LMS/LRS platforms.
  • Understanding of responsive design principles and cross-device/cross-browser testing.
• AI in Learning Design
  • Practical experience using AI tools in the L&D workflow (e.g., ChatGPT/Claude for content drafting, ElevenLabs or Murf for AI voiceover, Synthesia or HeyGen for AI video, etc.).
  • Ability to evaluate AI-generated content critically and apply appropriate quality and accuracy review processes.
• Mentorship & Leadership
  • Demonstrated ability to mentor, coach, and upskill junior team members.
  • Experience leading design reviews, team training sessions, or internal knowledge-sharing initiatives.
  • Strong interpersonal and communication skills; able to give and receive constructive feedback professionally.

Preferred Qualifications

• Master's degree in Instructional Design, Learning Experience Design, Educational Technology, or related field.
• Certifications in Instructional Design (ATD CPTD/CPLP, IDOL Academy, or equivalent) or video/multimedia production.
• End-to-end video production experience: pre-production (scripting, shot planning), production (recording, directing), and post-production (editing, color, audio, captions, export).
• Experience with accessibility compliance auditing and remediation (WCAG 2.1 AA or Section 508).
• Familiarity with learning data, xAPI statements, and data-informed design iteration.
• Experience with 3D modeling, VR/AR learning content, or immersive simulations.
• Knowledge of project management methodologies (Agile, Scrum) as applied to L&D teams.
• Experience contributing to or leading a design system or component library.

What Success Looks Like

• Consistent delivery of complex, high-quality, engaging, and effective learning solutions across modalities—on time and within scope.
• Video content has a professional polish, is instructionally sound, and elevates the learner experience.
• Web objects and custom interactivity extend the team's design capabilities and are reused efficiently across projects.
• AI tools are integrated into workflows in ways that increase speed and quality, not just output volume.
• The team's design standards, templates, and shared resources improve over time as a result of this role's contributions.
• Solutions are learner-centered, accessible, brand-aligned, and tied to measurable business outcomes.

Location: Lehi, UT