Content Designer

Duties and Responsibilities

• Write and optimize copy for key website and ecommerce surfaces including homepage, category pages, PDPs, and landing pages.
• Develop campaign and merchandising copy aligned to seasonal and business priorities.
• Collaborate with SEO partners to build search-informed copy that remains readable and brand-consistent.
• Create copy frameworks for promotions, product launches, and value proposition testing.
• Partner with UX/UI and product teams on interface and microcopy for clarity and usability.
• Produce and maintain reusable content modules and message hierarchies.
• Support experimentation by drafting variant copy and documenting test hypotheses.
• Ensure all copy aligns with legal/compliance requirements and brand voice standards.
• Use performance data to refine messaging and improve engagement and conversion.

Skills and Competencies

• Strong command of customer journey messaging and conversion-focused writing.
• Excellent editing and collaboration skills across cross-functional teams.
• Ability to prioritize high-volume requests while maintaining quality.
• Familiarity with CMS workflows and digital publishing cadence.

Minimum Qualifications

• 4+ years of copywriting experience in ecommerce, D2C, or digital product contexts.
• Portfolio demonstrating high-performing website and campaign copy.

Preferred Qualifications

• Experience writing UX copy and interface microcopy.
• Working knowledge of SEO and structured content practices.
• Experience in product storytelling for consumer brands.
• Familiarity with testing platforms and analytics tools.

Location and Schedule

Our office follows a 4 days onsite and 1-day remote schedule. Travel: Occasionally, less than 25%. In the event a position is commission-based, compensation is solely based on the individual’s sales volume.

Equal Opportunity Employer

ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills.