Content Creator, Bilingual (Community Pod)

At the Monterey Bay Aquarium, we are passionate about creating an inclusive workplace that celebrates and values diversity. We welcome people from all backgrounds into our team and strongly encourage people of color, LGBTQ+ individuals, veterans, and people with disabilities to apply.

About the role

Under general supervision, write and edit copy, build out webpages, produce emails, create social content (including videos), send SMS messages, and coordinate review for content across a variety of channels. Assist in the development and delivery of engaging digital content while ensuring consistent user journeys across platforms. Respond sensitively to breaking news and rapidly developing conversations on social media. This position plays a key role in executing the Aquarium's content strategy across email marketing, websites, social media, SMS, print publications, and multi-platform advertising campaigns.

Core activities and/or time allocation may change slightly based on departmental workplan and bilingual offerings as it supports the Aquarium's strategic plan. The role requires performing some core activities in both English and Spanish as assigned. Candidates will complete a language proficiency test assessment for Spanish if moved into the interview process.

Responsibilities

• Draft original and assigned copy including marketing and marine science content for web stories, marketing emails, e-newsletter blurbs, SMS messages, and social media posts in accordance with Aquarium brand guidelines.
• Edit content for understandability, grammar, and style, incorporating feedback.
• Craft responses to questions and comments in social media feeds, direct messages, and on travel review sites and forums, both independently and collaboratively.
• Post responses, conduct follow-up, and escalate as needed.
• Post content on social channels using social media management tools and native platforms.
• Manage tasks in project management software.
• Build emails using email service provider and extract email lists from database.
• Conduct email test sends, gather and implement content feedback.
• Generate reports on email and social performance.
• Use content management systems (CMS) to implement requested content updates on website in English and Spanish, build new pages as needed, and conduct user acceptance testing of new website features.

Qualifications

• BA/BS in communications, marine science, Spanish, or equivalent combination of education, training, and experience.
• Ability to ideate, write, edit, and proofread at an advanced level in English and Spanish.
• 2-3 years of written or oral science communication experience.
• Ability to research and communicate complex scientific concepts in an accurate, engaging, and understandable way for the general public on digital channels.
• Ability to write in a warm and engaging tone that matches Monterey Bay Aquarium's brand voice and social media style.
• Ability to use good judgment, care, and discretion when responding to sensitive topics in a high-visibility social media landscape, following Aquarium social care standards and protocols.
• Working knowledge of writing for the web, UX best practices, information architecture, and SEO practices.
• Ability to ensure email messages adhere to industry best practices; review messages for brevity while proofreading for clarity, grammar, and spelling.
• Proven ability to prioritize, follow through, multi-task, pay attention to details, work within tight deadlines, and manage time well.
• Ability to work independently and collaborate effectively on a multidisciplinary creative team.
• Culturally fluent in Spanish-speaking cultures; ability to understand cultural implications tied to language use and contribute to a cross-channel content strategy based on audience needs.
• Ability to offer ideas during ideation and development that reflect best practices in culturally responsive techniques.
• Ability to stay informed on the latest science, research, and culturally responsive strategies for connecting with Spanish-speaking audiences locally, across California, and worldwide.

Skills

• Experience working in enterprise software and on social media platforms; CMS, ESP, and marketing automation software experience a plus.
• Show initiative, flexibility, and creativity.
• Ability to work within and maintain Monterey Bay Aquarium's Core Values.
• Advanced bilingual (English/Spanish) spoken and written proficiency required.

Physical Requirements

• Typical office equipment.
• Constant sitting, standing, walking, bending.
• Occasional unassisted lifting up to 50 lbs.
• Typical office environment, main aquarium and exhibits, occasional offsite events.

Pay

Annual compensation range: $70,304 - $76,000 USD. Starting rate will vary based on previous experience and relevant skills/knowledge set.