Content Creator

About the role

Discover. Real. Growth. is not just something we deliver to clients. It defines how we build careers. Discover your potential. Create work that shows up in the real world. Grow your skills, your portfolio, and your leadership. For 27 years, we have built and led national brands across industries. With strategy, creative, digital, photography, and video under one roof, we bring brands full circle from idea to execution.

Responsibilities

• Content Strategy & Ideation
• Collaborate with strategists to translate business objectives into engaging, platform-native content.
• Develop content concepts, recurring series, and creative ideas that support client goals.
• Proactively identify trends, cultural moments, and emerging formats worth leveraging.
• Bring fresh ideas to clients and internal teams without waiting for direction.
• Content Production
• Shoot and edit short-form video content including product, lifestyle, UGC-style, talking head, behind-the-scenes, and trend-driven formats.
• Capture and edit photography for product, lifestyle, and brand storytelling.
• Translate creative briefs and brand guidelines into compelling, on-brand content.
• Know when content calls for polished production versus authentic, in-the-moment storytelling.
• Work alongside the TBL Studios team to maximize both planned productions and spontaneous content opportunities.
• Content Ownership
• Own the content pipeline for assigned brands from strategy through final delivery.
• Turn larger productions into weeks or months of usable social content.
• Capture opportunistic content whenever the moment presents itself.
• Deliver organized, on-time assets ready for publishing by account teams.
• Performance & Optimization
• Understand how content performance influences future creative decisions.
• Regularly review engagement, reach, and content performance to identify what’s working.
• Recommend improvements and iterate creative based on audience behavior and platform trends.
• Continuously test new formats, hooks, editing styles, and storytelling approaches.
• Internal Brand Growth
• Help elevate The Brand Leader’s own social channels through original content, thought leadership, behind-the-scenes storytelling, and studio work.
• Act as an ambassador for the agency’s creative culture and point of view.

Qualifications

• Demonstrated experience creating high-performing video and photography content for brands.
• Strong understanding of major social platforms, trends, algorithms, and evolving content formats.
• Proficiency with video and photo editing tools including Premiere Pro, CapCut, Final Cut Pro, Lightroom, and Photoshop.
• Ability to think strategically while executing creatively.
• Self-motivated with exceptional ownership and accountability.
• Comfortable balancing multiple clients, priorities, and deadlines in a fast-paced agency environment.
• Agency experience is a plus, but curiosity, initiative, and creative instinct matter more.