Content Creator

Campaign Ideation, Planning & AI Integration

• Creative Conception: Lead brainstorming sessions to develop original, innovative themes for brand, product, and content-led storytelling.
  • AI-Augmented Workflows: Seamlessly integrate AI tools (e.g., ChatGPT, Claude, Midjourney) into the creative process to accelerate campaign ideation, refine messaging variations, and prototype visual concepts.
• End-to-End Ownership: Scope, plan, and execute content campaigns from initial concept through to final delivery, asset creation, web publication, and performance reporting.
  • Content Calendar Management: Maintain a comprehensive cross-channel content calendar that drives fame and maximises reach & engagement, while supporting commercial objectives & corporate messaging.
• Video Production & Editing: Shoot & edit compelling video content which engages Cera's target audiences – bringing to life our work to transform healthcare through technology.
  • Drive audience engagement strategies through video-led content.
• Visual Asset & Graphic Design: Design Creation: Act as the primary internal resource for visual content and brand-led thinking – creating high-quality, on-brand digital assets, from motion & static graphics, to social carousels, marketing collateral, and presentation decks utilising Canva, Figma and Adobe Creative Suite.
  • Brand Consistency: Champion and maintain corporate visual identity guidelines across all external-facing marketing and campaign touchpoints.
  • Asset Library Management: Organise and maintain a clean, accessible repository of templates, imagery, and design systems for the wider team.
• Campaign Landing Pages: Build, launch, and format dedicated campaign landing pages and digital content hubs, ensuring an optimal user experience and clear calls-to-action.
  • Web Content Management: Regularly update, optimise, and publish campaign content directly to the website using the company Content Management System (CMS).
• Conversion Optimisation: Partner with the wider team to implement basic SEO best practices and A/B test layout variants to maximise webpage engagement and conversion rates.
  • Copywriting & Storytelling: High-Impact Storytelling: Create compelling strategies and content assets to tell Cera's story in a highly engaging and emotive way, across multiple channels and media types, spanning video, written content, motion graphics, carousels and written articles.
  • Scriptwriting & Copywriting: Lead on scriptwriting for video creation, & copywriting for content-led social media strategies, design-led decks and

Skills & Experience Required

• Campaign Experience: Proven track record of managing and delivering successful multi-channel marketing campaigns from scratch.
• Design & Tool Proficiency: Hands-on, professional experience with Figma, Canva, Adobe Creative Suite, and Mailchimp.
• Web Creation Skills: Direct experience building and formatting webpages, managing a CMS, and understanding basic digital user-experience principles.
• AI-Literate: Highly proficient in leveraging generative AI tools to support daily tasks, with a strong understanding of how to prompt, refine, and polish AI outputs into professional-grade assets.
• Instinctive Storyteller: Proven ability to tell a compelling story across multiple media types, from video, motion graphics and carousels to written articles, social media posts and newsletters.
• Project Management: Strong organisational skills, with a proven ability to manage multiple creative projects concurrently without sacrificing quality.