Content Creator

About the role

Betty is a fully integrated creative agency devoted to building better. We are seeking a Content Creator to join our dynamic team in Chicago. This role requires a proven track record in creating engaging content for brands on social media platforms, with a deep understanding of Meta and TikTok.

Responsibilities

• Concept, plan, shoot, edit and design platform-native content across Meta, TikTok, YouTube and X.
• Turn briefs, trends and insights into ideas that connect with people through strong concepts and platform-native storytelling.
• Create content that feels authentic to each platform while staying true to each brand's voice, identity, personality and business goals.
• Balance rapid-turn social content with more polished campaign work, adapting your creative approach to the platform, audience and opportunity.
• Stay plugged into culture, trends and online conversations, helping identify opportunities to show up in meaningful and unexpected ways.
• Work closely with fellow creatives, strategists and the marketing team to brainstorm and execute fresh content ideas.
• Partner with media and strategy teams to understand content performance, uncover insights to continuously improve the work.

Requirements

• Proven experience in creating engaging content for brands on social media platforms (1-3 years).
• Deep knowledge of how to create content for Meta and TikTok while staying current on social media trends and engagement strategies.
• Proficiency in Adobe Creative Suite and Canva.
• Experience and appetite to use AI tools to enhance your creative process.
• Strong layout design, photo art direction and hands-on maker mindset.
• Able to manage multiple projects and deliver high-quality work in a fast-paced environment.
• Excellent communication and collaboration skills.

Preferred Qualifications

• Experience both behind and in front of the camera, from directing talent to appearing on screen when needed.
• Experience working in a creative agency environment.
• Working knowledge of Adobe Premiere and After Effects.
• Familiarity with social media analytics tools and using performance insights to improve creative.

Benefits

We offer an annualized salary range of $47,000-63,000, based on variations in knowledge, skills, experience and market conditions. Comprehensive benefits include medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits. We are committed to creating a place of belonging and are an equal opportunity employer.