Content Creator

About the Agency

Betty is a fully integrated creative agency devoted to building better. We're an idea-centric and highly collaborative agency that delivers award-winning work born from its strategy, creative, design and content studios. We partner with a range of interesting clients across industries from CPG to retail to health and wellness. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients.

About You

• You're a social-first storyteller and content creator with scroll-stopping work.
• You can shoot just about anything, from food and products to people.
• You're tapped into culture and trends, and know how to turn what's happening into relevant, authentic brand stories.
• You have an insatiable desire to create, always pushing for breakthrough, award-winning work that earns attention.
• You're endlessly curious, always experimenting with new tools and technologies, including AI, to sharpen your craft and elevate the work.
• You're a team player, you're resourceful and you're accountable.

Responsibilities

• Content Creation: Concept, plan, shoot, edit and design platform-native content across Meta, TikTok, YouTube and X.
• Creative Ideation: Turn briefs, trends and insights into ideas that connect with people through strong concepts and platform-native storytelling.
• Brand Storytelling: Create content that feels authentic to each platform while staying true to each brand's voice, identity, personality and business goals.
• Creative Agility: Balance rapid-turn social content with more polished campaign work, adapting your creative approach to the platform, audience and opportunity.
• Community & Culture: Stay plugged into culture, trends and online conversations, helping identify opportunities to show up in meaningful and unexpected ways.
• Collaboration: Work closely with fellow creatives, strategists and the marketing team to brainstorm and execute fresh content ideas.
• Performance & Optimization: Partner with media and strategy teams to understand content performance, uncover insights to continuously improve the work.

Requirements

• Proven experience in creating engaging content for brands on social media platforms (1-3 years).
• Deep knowledge of how to create content for Meta and TikTok while staying current on social media trends and engagement strategies.
• Proficiency in Adobe Creative Suite and Canva.
• Experience and appetite to use AI tools to enhance your creative process.
• Strong layout design, photo art direction and hands-on maker mindset.
• Ability to manage multiple projects and deliver high-quality work in a fast-paced environment.
• Excellent communication and collaboration skills.

Preferred Qualifications

• Experience both behind and in front of the camera, from directing talent to appearing on screen when needed.
• Experience working in a creative agency environment.
• Working knowledge of Adobe Premiere and After Effects.
• Familiarity with social media analytics tools and using performance insights to improve creative.

Pay

Annualized salary range of $47,000–63,000, based on variations in knowledge, skills, experience and market conditions.

Benefits

Comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.