Content & Community Manager

Core Responsibilities

• Own our client's brand presence across social media, community, influencer, ambassador, and advocacy channels.
• Develop and execute social media strategies that drive brand awareness, engagement, community growth, and customer connection across all key platforms.
• Lead influencer and creator programs including paid partnerships, gifting initiatives, affiliate relationships, ambassador programs, event participation, and long-term brand collaborations.
• Identify, recruit, negotiate, and manage influencer, creator, and ambassador partnerships that align with our client's brand positioning and business objectives.
• Create and execute community engagement strategies that foster customer loyalty, advocacy, retention, and word-of-mouth growth.
• Create and manage brand campaigns, community activations, ambassador initiatives, contests, and customer engagement programs.
• Partner closely with Growth Marketing to ensure creator, influencer, and UGC content supports customer acquisition, paid media performance, and conversion initiatives.
• Collaborate with Trade Marketing, International Marketing, Ecommerce & Growth, Creative, and Customer Experience teams to ensure consistent brand messaging and execution across channels and markets.
• Champion the Voice of Customer (VOC) by gathering, analyzing, and sharing customer feedback, reviews, social sentiment, community conversations, and market insights.
• Identify customer trends, product feedback, and emerging opportunities that can inform marketing strategies, product development, customer experience improvements, and business decisions.
• Manage social listening, community moderation, reputation management, and customer engagement efforts across owned and earned channels.
• Partner with Creative teams to develop social-first content, creator content, customer stories, testimonials, and campaign assets.
• Track, analyze, and report on community, influencer, ambassador, and social media performance metrics while providing recommendations for optimization and growth.
• Manage agency, influencer platform, creator network, ambassador software, and community management partners as needed.
• Maintain awareness of emerging social trends, creator opportunities, platform changes, and cultural moments relevant to our client's audience.

Required Skills/Abilities

• 5+ years of experience in brand marketing, social media, influencer marketing, community management, creator partnerships, or related marketing roles.
• Proven experience building and managing influencer, ambassador, creator, and community programs that perform.
• Strong understanding of social media strategy, content development, creator ecosystems, and customer engagement best practices.
• Experience managing influencer negotiations, contracts, partnerships, and performance measurement.
• Strong understanding of user-generated content (UGC), creator content, and advocacy marketing.
• Experience utilizing social listening, sentiment analysis, customer feedback, and Voice of Customer programs.
• Excellent communication, relationship-building, and stakeholder management skills.
• Strong project management and organizational capabilities.
• Able to identify trends, insights, and opportunities from customer and community feedback.
• Experience working with influencer marketing, affiliate, social media, and community management platforms.
• Ability to operate with urgency in a fast-paced, high-growth environment.
• Experience building timelines, project plans, launch calendars, and workflow processes.
• Strong communication and stakeholder management skills.
• Experience managing agencies, vendors, freelancers, production partners, and external marketing resources.
• Able to influence and drive accountability across cross-functional teams without direct authority.
• Strong problem-solving skills and ability to navigate ambiguity in a fast-paced environment.
• Advanced proficiency in project management and collaboration tools.
• Able to operate with urgency while maintaining a high level of attention to detail.