Content and Thought Leadership Manager

About the role

The Content and Thought Leadership Manager translates NeoGenomics' brand authority and market influence strategy into a scalable content engine. This role owns the editorial calendar, thought‑leadership pipeline, and content governance process, determining what content is published, through which channels, and in what sequence to maximize impact. Partnering with business leaders, subject‑matter experts, and marketing stakeholders, the manager ensures a consistent cadence of high‑quality content that strengthens brand credibility, amplifies key messages, and supports commercial objectives.

Core Responsibilities

• Own the editorial calendar across all content and thought‑leadership channels, translating the director’s brand authority strategy into publication schedules, formats, and frequencies.
• Build and manage the thought‑leadership content pipeline, from topic identification through publication.
• Write and produce content directly where appropriate, and manage creative, agency, or freelance resources for larger or specialized projects.
• Develop and maintain relationships with commercial KOLs, identifying partnership opportunities and prioritizing resources to extend NeoGenomics’ thought leadership.
• Consult on social media’s role within the broader editorial calendar (without owning social strategy or execution).
• Partner with editorial reviewers to ensure quality and consistency before content is published.
• Maintain compliance accountability for all content, ensuring healthcare marketing standards are met in partnership with Legal and Compliance.
• Collaborate with Commercial and Product Marketing to ensure content addresses real field and customer needs.
• Own the content production budget, including freelancers, agency, and specialized production spend, and reallocate based on performance.
• Travel up to 30% overnight as needed.

Education and Experience

• Bachelor’s degree or equivalent work experience.
• 8+ years of experience in content, communications, or marketing.
• Proven experience building and managing a content or thought‑leadership pipeline, including hands‑on writing/production and managing external resources (agency, freelance).
• Experience operating in a highly regulated industry (healthcare, life sciences, pharma, or similar) preferred.
• Strong writing and editing skills; comfortable producing content directly and directing others’ work.
• Experience building relationships with KOLs or subject‑matter experts for content partnerships.
• Track record of translating high‑level brand or strategic direction into a concrete editorial plan.
• Ability to manage multiple concurrent projects and external vendor relationships.
• Cross‑functional collaboration skills to gather input from Commercial and Product Marketing and turn it into content priorities.

Benefits

• Multiple HMO and PPO health plan options.
• Company 401(k) match.
• Employee Stock Purchase Program.
• Tuition reimbursement.
• Leadership development programs.
• 16 days of paid time off plus holidays.
• Wellness courses.
• Highly engaged employee resource groups.