Content and Social Media Manager

ROLE SUMMARY

We are looking for a strategic, highly organized content marketer to build and manage our organic content engine across social media, editorial, and executive thought leadership. This is a hands-on role for someone who can develop the strategy, turn it into an actionable content calendar, and manage the work from initial idea through production and publication. You will write copy and creative briefs, manage creators and external partners, edit AI-assisted editorial content, and use performance data to continually improve what we produce. The right person combines strong writing and editorial judgment with an understanding of platform trends, creative development, and content operations. You should be equally comfortable identifying a trending TikTok concept, editing a data-driven housing market article, and managing a ghostwriter producing LinkedIn content for a company leader.

About the role

Content & Social Strategy: Own the entire process from planning to creation to publishing across Instagram, LinkedIn, TikTok, and other relevant platforms.
Creative Development: Develop original content — including writing briefs, crafting a strong hook, and translating trends into content that fits our brand — using data to inform what comes next.
Vendor & Cross-Functional Coordination: Build and manage vendor relationships, comfortably coordinating designers, creators, and writers against deadlines.
Content Calendar Management: Create, plan, and manage the content calendar and posting schedule across all platforms.
Community Management: Respond to comments and DMs, handling public feedback and day-to-day community management.
Brand Voice: Bring a strong, smart, and humorous voice to every platform, adapting tone to each channel while staying true to brand identity.
Platform Expertise: Stay current on platform trends and nuances, tailoring content and strategy to what works best on each one.
Cross-Team Collaboration: Collaborate with the Senior Marketing Manager on messaging, campaigns, and brand voice consistency.
Market & Product Knowledge: Understand real estate market trends by digesting data from our proprietary tool, TrueTracts, to keep content relevant and informed.

Responsibilities

• Own the entire process from planning to creation to publishing across Instagram, LinkedIn, TikTok, and other relevant platforms.
• Develop original content — including writing briefs, crafting a strong hook, and translating trends into content that fits our brand — using data to inform what comes next.
• Build and manage vendor relationships, comfortably coordinating designers, creators, and writers against deadlines.
• Create, plan, and manage the content calendar and posting schedule across all platforms.
• Respond to comments and DMs, handling public feedback and day-to-day community management.
• Bring a strong, smart, and humorous voice to every platform, adapting tone to each channel while staying true to brand identity.
• Stay current on platform trends and nuances, tailoring content and strategy to what works best on each one.
• Collaborate with the Senior Marketing Manager on messaging, campaigns, and brand voice consistency.
• Understand real estate market trends by digesting data from our proprietary tool, TrueTracts, to keep content relevant and informed.

Requirements

• 5+ years managing content for a brand or company (real estate/proptech experience a plus).
• Strong writing skills for long-form content (tech writing experience a plus), in addition to social copy.
• Familiarity with AI tools to expedite content without jeopardizing quality.
• Visual/design sense (Canva, Adobe, or similar).
• Comfortable with analytics tools and reporting on performance.
• Experience handling public comments/reviews professionally.
• Self-starter who can work independently in a remote environment.

Qualifications

• Strong writing skills for long-form content (tech writing experience a plus), in addition to social copy.
• Familiarity with AI tools to expedite content without jeopardizing quality.
• Visual/design sense (Canva, Adobe, or similar).
• Comfortable with analytics tools and reporting on performance.
• Experience handling public comments/reviews professionally.
• Self-starter who can work independently in a remote environment.

Skills

• Strong writing skills for long-form content (tech writing experience a plus), in addition to social copy.
• Familiarity with AI tools to expedite content without jeopardizing quality.
• Visual/design sense (Canva, Adobe, or similar).
• Comfortable with analytics tools and reporting on performance.
• Experience handling public comments/reviews professionally.
• Self-starter who can work independently in a remote environment.

Benefits

Compensation: $90,000 - $100,000/yr

Pay

$90,000 - $100,000/yr

Schedule

Remote Work

Company Information

True Footage set out to revolutionize the real estate industry, and Kelley Blue Book Homes is taking it to the next level. True Footage launched Kelley Blue Book Homes to help homeowners navigate selling with confidence, backed by data they can trust. We're looking for a Content Manager to own the day-to-day social presence for both True Footage and Kelley Blue Book Homes, bringing that message to sellers, agents, and homebuyers, in addition to owning our blog content.

EEO STATEMENT

True Footage is an equal opportunity employer and does not discriminate on the basis of race, color, religion, creed, gender, gender expression, age, national origin, ancestry, disability, marital status, sexual orientation, or military status, in any of its activities or operations.